Oct 16

Wall Street Journal The Next Hot Trends in Food

By JULIE JARGON and ANNIE GASPARRO
Oct. 16, 2016 10:18 p.m. ET

The Next Hot Trends in Food

Not too far in the future, when you reach for a healthy drink, it might be full of water from a cactus.

The next healthy beverage: plant waters
The coconut-water fad appears to have unleashed a new category in the drink aisle: plant waters. From aloe water and maple water to artichoke water and cactus water, they are replacing more sugary sports drinks and artificially flavored waters that don’t appeal to consumers’ desire for nutritious and natural beverages.

While U.S. soda sales fell for the 11th year in a row last year, coconut water sales rose 27%, according to market research firm Technavio.

Some drinks are more likely to make it from health-food stores to convenience stores than others. Maple water and cactus water are more appealing than, say, artichoke water, since many people know cactuses contain water and view maple syrup as tasty.

Not only do these provide more flavor than plain water, they also tout health benefits beyond hydration. Aloe-vera juices claim to aid digestion and weight loss. Cactus-water makers say their drinks contain electrolytes and antioxidants.

Some of these plant waters are already popping up next to coconut water in mainstream grocery stores such as Kroger. The new plant waters are taking aim at the coconut beverage, advertising that maple water or cactus water contains significantly less sugar.

Jul 11

Fancy Water Taste Test

NICK HARRIS-FRY 7 JUL 2016
Left to right: What A Melon, Simplee Aloe, True Nopal Cactus Water, Vita Coco Coconut Water, Tree WaterTrue Nopal Cactus Water

Today’s water is so much more than a tasteless fusion of hydrogen and oxygen, with almost every kind of plant incorporated into special brands of H2O.

The claims these newfangled waters make are grand ones, especially when you consider that old-fashioned regular water is pretty good in terms of hydration and contains no calories. Coach decided to see if it really is time to give up on plain tap.

RECOMMENDED: 20 Things You Should Know About Water

What A Melon

Why: Watermelon water, with the pips handily removed. Like cactus water [below] it promises to hydrate you naturally, and also contains lycopene, a handy antioxidant primarily found in red fruit and veg. £2, available at Planet Organic and Wholefoods. whatamelonwater.com

The Coach says: Watermelons are the king of summer fruits, so having a drink containing their tasty essence minus the damnable pips is a real treat for sunny days.

Simplee Aloe

Why: Aloe Vera extract has apparently been drunk for 5,000 years, with benefits mooted to include healthier skin and an immune system boost. £1.69, available at Sainsbury’s, Asda and Waitrose. simpleealoe.com

The Coach says: Simplee Aloe comes in two flavours – grape & lemon and apple & mango – both of which are eminently acceptable, even if it feels a bit of a shame that neither reveal the mysterious taste of aloe.

True Nopal Cactus Water

Why: This prickly pear beverage promises to make you feel the power of the cactus. Fortunately that doesn’t mean sticking spines down your throat, but instead providing natural hydration with no added sugars. Like water. £1.69, available at Boots and Waitrose. truenopal.com

The Coach says: A sweet, slightly tropical taste. Coach did not feel the power of the cactus, which was both a disappointment and a relief, but True Nopal’s offering is undoubtedly refreshing.

Vita Coco Coconut Water

Why: The doyenne of fancy H2O, coconut water’s reputation is built on the claim it rehydrates you better than normal water due to the dose of vitamins and minerals it contains. That and the rumour it’ll help ease hangovers. £1.69, available at Tesco, Sainsbury’s and Waitrose. vitacoco.com/uk

The Coach says: An acquired taste. It’s a tad coconutty, not as much as you’d expect, and despite seeming pretty diluted at first, the cloying sweetness starts to grate halfway though the carton.

Tree Water

Why: Bottled sap from birch, maple and bamboo trees that promises plenty of natural nutrients. And the birch water is claimed to taste clean. Mmm… clean. £2.50, available at Boots, Planet Organic and Waitrose. sibberi.com

The Coach says: The birch water does taste clean, in that it doesn’t taste of much. The maple sap is a little sweeter, while the bamboo water was a tad woody. Take your choice: clean, sweet or woody.

Jun 30

True Nopal Cactus Water Distribution Continues to Accelerate at a Rapid Rate

Scottsdale Arizona – (June 30, 2016) – True Nopal the number one selling cactus water brand and innovator of the category announced today that its distribution continues to accelerate at a rapid rate. Recent new store placement includes, Albertsons/Safeway, Stop & Shop, Giant, AJ’s, PCC, New Leaf, Winn Dixie, Bi-Lo, Harris Teeter, Tom Thumb, Tops, Fresh Vitamins & Neighborhood Market.
Tom Zummo, CEO and Founder, stated, “Today’s consumers are extremely savvy, not only are they seeking a great tasting beverage they are also looking for something that is low in calories, low in sugar and provides other benefits. With less than half the calories and sugar as other plant waters, while still providing electrolytes, potassium, magnesium and antioxidants, True Nopal cactus water hits all of the marks.” He then went on to say, “Although a cactus may not demand much water to grow, consumers are demanding cactus water and this is precisely what is fueling our growth both domestically and internationally.”
For more information or to find a local retailer near you, readers can visit www.truenopal.com

Valley Business sells Prickly Pear Cactus Water

PHOENIX (KSAZ) – Cactus Water is being touted as the new “it” beverage, and a company in Scottsdale is the first to harness and bottle it.

Doctors say it’s packed with vitamin C and anti-oxidants, and it’s made from something we have a lot of in Arizona, prickly pear cactus. You’ve probably heard of coconut water, maybe even aloe water, or maple water, and even artichoke water. Now there’s a new water on the market, cactus water.

Valley business sells prickly pear cactus drink
Tom Zummo is the creator and CEO of the True Nopal Cactus Water; the company is based in Arizona. His product is gaining popularity because of the health benefits and sweet fruity taste. Doctors say the product is full of vitamin C, electrolytes, minerals, and flavonoids that are anti-inflammatory, and they are even good to help with a nasty hangover.

Zummo started the company in 2013.

“I was on a run through one of the wonderful trails in Arizona and the prickly pear just so happened to be in bloom,” said Tom Zummo.

After doing some research, he set out a way to harness the prickly pear’s health benefits.

“There isn’t anything on the market as a ready to drink beverage that was just made from the prickly pear,” said Zummo.

The cacti are harvested from the Sonoran Desert, juiced, processed, and then shipped out to stores around the world. Unlike other beverage fads that have come and gone, Zummo says this one is here to stay.

“I don’t think it’s a fad; I think we’ve created something fantastic. The consumers are very knowledgeable about what they are putting into their body and very conscious of what they are consuming, so I think that with the health benefits, the low calories with low sugar, we’re not going anywhere,” he said.

“The biggest amount of success we feel is the e-mails and letters we receive from the people out there,” said Zummo.

True Nopal is sold at Sprouts, Frys and other grocery stores; it cost about $5 per bottle.

Online: truenopal.com

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Apr 4

True Nopal Cactus Water Expands into Whole Foods Pacific North West

Scottsdale Arizona – (March 29, 2016) – True Nopal, the leading Cactus Water manufacturer announces today that it has expanded its footprint within Whole Foods Markets by entering the chains Pacific North West division.

True Nopal is made from the fruit of the prickly pear cactus and contains all 24 powerful betalain antioxidants and no added sugar. True Nopal is best known as a low-calorie alternative to a variety of plant waters, specifically coconut water, in which True Nopal has less than half the calories and sugar along with a wonderful fruity taste. With only 18 calories per serving, 4 grams of naturally occurring sugar, from the fruit itself, potassium, magnesium and electrolytes, many consumers are quickly recognizing that True Nopal Cactus Water is a healthier alternative.
“Continued growth within the Whole foods channel is exuberating and has been exactly what we were looking for.” Stated Tom Zummo Founder and CEO of True Nopal. He then went on to say, “As a grocer that handles only the highest quality food and beverages we are thrilled to be able to expand our footprint within the chain and we are looking forward to additional growth, within Whole Foods, in the near future.”

For more information or to find a local retailer near you, readers can visit www.truenopal.com

About True Nopal:

True Nopal,is the innovator and Cactus Water category leader based in Scottsdale Arizona. True Nopal believes in providing products that are both good tasting and good for you by helping support your active, healthy lifestyle. They are passionate about doing things that are good for the environment. True Nopal maintains a faithful commitment to preserving and sustaining the planet – specifically the North American deserts from which True Nopal cactus water was born. For more information, visit www.truenopal.com

EDITOR’S NOTE: For more information on True Nopal Cactus Water, please contact 480-636-8044 or [email protected]

Apr 4

Lucozade Ribena Suntory brings True Nopal cactus water to UK & Ireland

Lucozade Ribena Suntory is to launch a cactus water in the UK & Ireland.

The company has signed a distribution agreement wirth True Nopal Holdings, producer of the True Nopal Cactus Water brand. True Nopal is based in Scottsdale, Arizona.

Tom Zummo CEO of True Nopal, said: “This is a huge step towards reaching our goal in having True Nopal Cactus Water on the shelf and in the hands of consumers around the world. Lucozade Ribena Suntory will prove to be exceptional partners as their massive distribution network will help True Nopal enter into untapped markets.”

Peter Harding, COO of Lucozade Ribena Suntory added: “We are excited to be the exclusive distribution partner in the UK and Ireland for such an innovative brand. It’s our ambition to revolutionize drinking by offering consumers premium unique drinking experiences.”

According to the producer, True Nopal Cactus Water is 100% natural and contains both antioxidants and electrolytes.

Jun 6

Is Cactus Water the New Coconut Water?

by on

We all know about coconut water by now. It’s delicious, hydrating and slightly sweet with a hint of nuttiness. It’s taken America by storm, and just when you thought you found your new life elixir, a new health water appears on the scene that’s vying for its spot. That fierce new competitor is cactus water, a popular drink in South America and Mexico loaded with anti-aging antioxidants and a handful of electrolytes.

Unlike coconut, cactus has a berry undertone. The fruits are juiced and pureed and usually blended with a citrus concentrate. Think watermelon meets kiwi. Early research suggests a link between ingesting cactus flesh and a decrease in inflammation and blood glucose levels. Other studies have found that the fibrous pectin in the plant may lower diabetics’ need for insulin. It’s also used as a hangover helper in Mexico. The antioxidant found in prickly pear extract — betalains — has been shown to reduce symptoms of nausea and dry mouth. Or, you can use it to create the hangover. The fruity undertones of the water make it an extremely versatile base: Blend your Cosmopolitans with prickly pear cactus and aloe or mix in cactus water with tequila.

These days, the prickly pear juice can be found at most health food stores like Whole Foods. While its claim as a top superfood may just be another fleeting fad, it most definitely is a healthy alternative to sodas and sugar-heavy juices.

Best part? It contains half the sugar and calories of most coconut water brands.

We’re liking the sound of that.

Jun 2

6 Reasons Cactus Water Is the New Coconut Water

JUN 2, 2015

6 Reasons Cactus Water Is the New Coconut Water
Say goodbye to that hangover.

 We don’t mean to knock coconut water, but we can’t help but take notice of the new kid on the block—cactus water, which is a popular drink in South America and Mexico. Loved by health freaks and beauty enthusiasts alike, the latest twist on H20 is making waves (and not for nothing). Here, find six reasons why you might want to start drinking the succulent stuff.

It tastes better
Of course this is a matter of opinion, but its light, berry taste is said to be easier on the palette than coconut water’s sweet, nutty taste.

It’s loaded with anti-aging antioxidants
While many plant waters are taken straight from the tree or fruit, cactus water is primarily derived from prickly pear concentrate and extract. Fun fact: prickly pear cactus is the only fruit which contains all 24 known betalains AKA powerful antioxidants, like calcium, magnesium, and phosphorus, which revitalize skin for a healthy glow and fight signs of aging.

It’s naturally low in sugar and low calories
If there’s one category where cactus water has coconut water totally beat, it’s in this department. It has half the sugar and calories of many coconut water brands.

It will keep you hy-dra-ted
If we’re going to trust anything to help us stay moisturized, it’s a self-sustaining, water-storing cactus plant. The thirst-quenching cactus extract will help lock in skin’s moisture to protect it from dryness.

It’s anti-inflammatory
Because it’s chock full of antioxidants and electrolytes, it reduces inflammation. So, say buh-bye to puffy morning face, particularly those pesky under-eye bags.

It will cure your hangover
Research has shown that if you drink cactus water before drinking alcohol, it can reduce hangover symptoms, like dry mouth and nausea, thanks to those potent betalains. So, cheers!

www.truenopal.com

 

May 27

True Nopal Cactus Water Announces Nationwide Distribution

True Nopal, the undisputed category leader in the cactus water category, announced today that the company has officially achieved distribution throughout the entire United States.

True Nopal is now available in 4,000 stores across the country with a number of national retailers offering the healthy low calorie beverage. In the past year, True Nopal  has introduced a smaller 16.9oz size and has expanded its Whole Foods footprint in addition to entering new markets including Raley’s, HEB, Big Y and Shaw’s among others. True Nopal is currently establishing partnerships for the prickly pear drink to be available within Dierbergs, Earth Fare, Schnucks, Shop ‘n Save and their direct delivery model PeaPod.

Tom Zummo, True Nopal Founder and CEO, said in a statement, “The new size has created an entry price point that allows consumers to experience the great taste and benefits that our product has to offer without a large investment.” Zummo continues, “Retailers and consumers have jumped on the cactus caravan and are making the switch from coconut water to cactus water.”

True Nopal Cactus Water is made with the nutritious fruit of the prickly pear cactus. The all-natural beverage is made with no added sugars, fat or cholesterol. Complementing a number of diets, True Nopal Cactus Water is non-GMO and loaded with all 24 nutritious betalain antioxidants. Containing half the calories and sugar as the leading coconut water, True Nopal is also gluten-free -and vegan certified.

For more information or to find a local retailer near you, readers can visit www.truenopal.com.

Mar 27

Cactus Fizz Cocktail

Cactus Fizz Cocktail

True Nopal Cactus water and natural agave tequila combine to add a sweet spike to this cocktail Cactus Fizz Cocktail
Cactus Fizz Cocktail

Photo Credit

Corbis Images

This Recipe

  • Skill Level: Beginner
  • Start to Finish: Less than 15 minutes

All you need are four ingredients to craft this fancy-looking cocktail. And you’ll be pleasantly be surprised by how the cactus water’s fruity flavor pairs with the naturally sweet taste of the agave tequila.

Ingredients:

  • 5 1/2 ounces true nopal cactus water
  • 1 ounce blanco agave tequila
  • 2 ounces fresh squeezed grapefruit
  • 1 1/2 ounces soda water

Directions:

Directions

In a shaker, add cactus water, blanco agave tequila and fresh squeezed grapefruit. Shake well. Pour over ice. Top with soda water and lightly stir. Optional: Garnish with sugar or salt on rim with a grapefruit wedge.

Recipe provided by True Nopal cactus water