Tag Archives: Beverage Trends

Jul 19

Homegrown concept to turn Prickly Pear fruit into Water goes Global

By: FOX 10 Arizona

What started out as an idea is now turning into a bustling worldwide business for one Valley man.

“Prickly Pear is indigenous to Arizona,” said Tom Zummo, CEO of True Nopal Cactus Water. “We’re surrounded by it.”

Zummo’s idea was to turn Prickly Pear cactus into bottled water. He’s now joined forces with one of the biggest beverage distributors in the world. The Prickly Pear was something Zummo never really thought much of, until one day, he had an idea.

“It was just something that came to me while I was on my run through Scottsdale,” said Zummo. He wondered if he could take the Prickly Pear fruit, and create a drink out of it. This was back in 2013, when coconut water and other beverages like it were all the rage.

“I started doing some research to see what kind of benefits were behind the Prickly Pear, and it was amazing,” said Zummo. He found the juice was sweet, had less sugar than coconut water, and was packed with Vitamin C and electrolytes.

Zummo decided to start a business selling the water, and that’s when Zummo said True Nopal Cactus Water was born. The Prickly Pear fruit is harvested from the Sonoran Desert, pressed, processed and then bottled.

In the four years since Zummo started, the business has been growing. He recently signed a deal with Suntory, one of the largest beverage distributors in the world.

“The brand is like one of my children,” said Zummo. “You want to see your children excel and do magnificent things in their life, and my vision was to always see this be a global brand.”

True Nopal will now be distributed to stores around the globe

May 2

10 Reasons Why You Should Drink Cactus Water

By: FEMALE FIRST

Coconut water has long been the drink of choice for gym-goers and healthy living millennials, but there’s a new kid in town. Cactus water is the newest plant-based water to hit the scene, and not only is it more delicious than the not-so-humble coconut, but there’s a handful of other reasons why you should make the switch! Check out our 10 reasons why you should start drinking cactus water:

Cactus water has many benefits

1. It tastes better.
Like we said, the humble cactus (and cactus water) tastes much better than coconut water. Made from the prickly pear, fruit found on the Nopal Cactus, cactus water has a slightly berry taste which makes it much easier on the taste buds!

2. It’s naturally low in sugars & low calorie.
Not to brag, but cactus water has half the amount of sugars and calories than the leading coconut water brand. Tasty and guilt-free? Sign us up!

3. It’s super(food)!
For centuries, the people of the Sonoran Desert have benefitted from the goodness of this superfood for its hydrating properties. Not only that, but it has no fat, no added sugars, no sodium, no preservatives and its even gluten-free!

4. Your Next Hangover Cure.
One of cactus water’s most popular uses is to help relieve a hangover; cactus water has plenty of anti-inflammatory qualities which can help reduce headaches associated with too much alcohol. Not only that, but it can help with sickness and the dry-mouth feeling the next day.

5. Speaking of hangovers…
Cactus water is the perfect mix for any fruity cocktail or mocktail. Try it in your favourite cocktail this weekend. Cactus water’s sweet fruity flavour pairs well with vodka or tequila based cocktails.

6. It will keep you hydrated.
The Nopal Cactus is a self-sustaining plant that thrives in the Arizona desert and retains water to stay hydrated in the Arizona desert. Who better to trust to keep you hydrated than a plant which flourishes in the desert heat?

7. Your new BFF in the kitchen.
Cactus water can be cooperated into all of your favourite healthy recipes, such as pancakes, smoothies and even jelly.

8. It’s loaded with anti-aging antioxidants.
The Prickly Pear is believed to be the only source of all 24 betalains (antioxidants) and is naturally rich in nutrients such as vitamin C, electrolytes (magnesium, calcium & potassium) and is even high in fibre.

9. It’s anti-inflammatory.
Due to the high levels of antioxidants and electrolytes, cactus water can reduce inflammation. Say goodbye to those under-eye bags and hello to glowing skin!

10. Get it delivered to your door.
You can get cactus water delivered with your next Ocado order! Our favourite brand of choice? The UK’s first cactus water, true nopal cactus water.

true nopal cactus water retails for £1.69 (330ml) and £3.49 (1L) from Ocado, Waitrose, Fitness First, Nuffield gyms and many independent health food stores & at www.truenopal.co.uk.

Read more: http://www.femalefirst.co.uk/health/cactus-water-1056254.html#ixzz4sUigE2C5

Oct 16

Wall Street Journal The Next Hot Trends in Food

By JULIE JARGON and ANNIE GASPARRO
Oct. 16, 2016 10:18 p.m. ET

The Next Hot Trends in Food

Not too far in the future, when you reach for a healthy drink, it might be full of water from a cactus.

The next healthy beverage: plant waters
The coconut-water fad appears to have unleashed a new category in the drink aisle: plant waters. From aloe water and maple water to artichoke water and cactus water, they are replacing more sugary sports drinks and artificially flavored waters that don’t appeal to consumers’ desire for nutritious and natural beverages.

While U.S. soda sales fell for the 11th year in a row last year, coconut water sales rose 27%, according to market research firm Technavio.

Some drinks are more likely to make it from health-food stores to convenience stores than others. Maple water and cactus water are more appealing than, say, artichoke water, since many people know cactuses contain water and view maple syrup as tasty.

Not only do these provide more flavor than plain water, they also tout health benefits beyond hydration. Aloe-vera juices claim to aid digestion and weight loss. Cactus-water makers say their drinks contain electrolytes and antioxidants.

Some of these plant waters are already popping up next to coconut water in mainstream grocery stores such as Kroger. The new plant waters are taking aim at the coconut beverage, advertising that maple water or cactus water contains significantly less sugar.