Tag Archives: beverage

Dec 14

true nopal cactus water on the shelf in whole foods

SCOTTSDALE, Ariz. — True Me Brands LLC announced today that Whole Foods Market has brought in True Nopal Cactus Water, the delicious and hydrating new beverage derived from the prickly pear cactus. With half the calories and sugar of coconut water, the sought after drink will be available to the health-savvy early adopters who frequent their Southern Division stores.

Health and nutrition experts credit True Nopal as an excellent source of hydration. 100% natural, inherently sweet and sodium-free, the prickly pear cactus is the only plant in the world to contain all 24 boosting betalain antioxidants, which makes True Nopal an excellent source of those nutrients. It packs such a hydrating punch that studies show it can even aid in rebounding from a hangover.

“It takes a certain savoir-faire to cut through the clutter in today’s crowded health market,” said Tom Zummo, Chief Executive Officer of True Nopal Cactus Water. “We’ve made landing the Whole Foods account a priority for that reason. Their customer is our customer – a knowledgeable and informed head of household who makes no compromises for their own and their families’ well-being.”

True Me Brands, LLC, True Nopal’s parent company and the pioneer of the cactus water category, has enjoyed rapid growth and a slew of national distribution commitments. In just a matter of months, the company has catapulted True Nopal onto the shelves of more than 3,000 stores across the country.

True Nopal is available at Whole Foods in both 1 liter and 500 mL sizes. The drink is all natural and contains no added sugars, no fat, no cholesterol, no sodium, no GMOs, it is gluten-free and both vegan and Kosher certified.

Dec 12

7 food trends to watch in 2015

We can’t really remember what life was like before bone broth (maybe one of the oldest food concepts on the planet) somehow took over the world in 2014. Broth joins a long line of trendy health foods, some of which stick around (chia seeds, kale, quinoa) some of which cool off (agave, soy milk, egg whites). Here are seven foods we expect to be seeing a lot more of in the new year.

1. The New Coconut Water(s)
Coconut water has dominated the market for quite some time, but lately we have been seeing a few new waters on the scene, namely, maple, cactus and watermelon. They are all natural forms of hydration with no added sugars and boast the same kind of benefits as coconut water — vitamins, minerals, antioxidants, electrolytes and more.

2. Sprouted Grains
Sprouted grains and flours have been around in the health food community for some time, with things like ezekiel bread bringing the concept into a wider consciousness. But we see even bigger things happening in 2015, with news of Kashi announcing the launch of a sprouted grain cereal early next year and rumors of King Arthur flour widening their range of spouted grain flours. Next big move we’re hoping for: sprouted grain bagels at the local bodega.

3. Activated Charcoal
Chinese and Ayuredic medicine has long used activated charcoal for intestinal health and to neutralize toxins. In Western medicine it’s often used in emergency situations to keep certain kinds of poison from entering the body through the stomach and as a remedy for gastric issues and upset stomach. Lately, we’ve been seeing activated charcoal going a lot more mainstream, from vitamins, marketed as a digestive aid, to an ingredient in cold-pressed juice, from Activated Greens at NYC’s Juice Generation to Charcoal Lemonade at LA’s Juice Served Here.

4. Fermented Foods
We’ve talked before about the benefits of fermented foods, particularly that it can help balance your microbiome, lift your mood, help your skin and brain function and encourage good bacteria for a healthy gut. In addition to kimchi, there are a few fermented foods that you probably have already tried but weren’t aware they were so good for you, from pickles to sauerkraut and more. While these aren’t new, much like bone broth, we can see these fermented foods picking up steam in the new year for their increasingly recognized health benefits. There’s a lot of versatility here, especially in the pickle department. Ferment your own food in style, with these fermentation pots we included in our recent healthy foodie gift guide.

5. Amaranth
Could amaranth be the new quinoa? An ancient grain from the high valleys of the Andes (like quinoa), amaranth is a nutritious and versatile addition to the everyday pantry. You can cook it alone for savory meals (it has the consistency of grits or porridge) and top it with vegetables and greens like you would quinoa. Additionally, amaranth pops like popcorn to make rice cakes and other things, like these Golden Amaranth Superfood Bars.

6. Cabbage
Kale will always be our jam, but it’s time to spotlight another cruciferous vegetable with equally notable health benefits: cabbage. Full of vitamins, minerals, fiber and more and low in calories, in both red and green varieties, you can use in it pretty much all ways you use kale. In fact, we have been seeing it pop up on restaurant menus in place of kale recently, maybe because kale has gotten more and more expensive as it’s popularity and demand grow. In addition to similar health benefits and lower price, cabbage may gain some traction in the new year as it’s the main ingredient in two of the most popular fermented foods: sauerkraut and kimchi. Incidentally, cabbage makes great chips.

7. Yacon Syrup
Agave, raw honey, xylitol, maple syrup, coconut sugar — the list of alternative sweeteners is vast, as people try and find a better alternative to refined sugars. There’s been some particular attention paid recently to yacon syrup. Derived from the yacon root, the syrup has a caramel/molasses taste and texture. In addition to sweetening without the refined sugar, the benefits of yacon have been noted as helping manage metabolism and weight loss. Maybe not tomorrow, but sometime in the near future, we wouldn’t be surprised to see some “sweetened with yacon” labels popping up.

Sep 10

true nopal now available at the fresh market

True Me Brands LLC, The Parent Company of True Nopal Cactus Water, announced today that True Nopal Cactus Water will be available in all 160 of The Fresh Market Stores across 26 states.

Tom Zummo CEO of True Me Brands LLC stated, “The Fresh Market offers its customers an extraordinary shopping experience and we are pleased to be displayed on their shelves.” Mr. Zummo then went on to say, “Our expansion rate has been extraordinary and although our main focus has been on domestic growth, the realization for International expansion is imminent and within the next couple of weeks True Nopal Cactus Water will be available in parts of Canada.”

True Nopal Cactus Water has been rapidly expanding in the U.S. market. True Nopal has obtained national distribution and has finalized agreements with many of the nation’s largest grocers and natural food stores.

True Nopal Cactus Water first went onto the shelf in the beginning of May 2014 and has grown from zero stores to about 2500 in just a few months.

True Nopal Cactus Water is made with the nutritious fruit of the prickly pear cactus which can help reduce inflammation associated with muscle fatigue and exercise. The prickly pear cactus is the only plant in the world to contain all 24 known betalain antioxidants. True Nopal is all natural with no added sugars, no fat, no cholesterol, no GMOs, gluten-free and both Vegan and Kosher certified.

Aug 29

true nopal cactus water available at costco

True Nopal, the innovator of Cactus Water, announced today that True Nopal Cactus Water will be available in Costco stores in the LA region and Hawaii in the beginning of September 2014. For the first time since its inception, True Nopal will sell a 4 pack of 1 liter Tetra Paks within Costco.

True Me Brands CEO, Tom Zummo, said, “We are thrilled to be working with Costco to get True Nopal into the hands of more consumers. For many, Costco will provide people with their first taste of True Nopal Cactus water through Costco’s sampling program.

Costco is a great platform to show consumers who we are. Our bright colored packaging will get consumers attention and our great taste and nutritional benefits will keep them coming back.”

True Me Brands LLC, True Nopal’s parent company, is a rapidly growing food and beverage company that created the “Cactus Water” category. True Nopal Cactus Water has obtained national distribution and has finalized agreements with many of the nation’s largest grocers and natural food stores.

Cactus Water first went onto the shelf in the beginning of May 2014 and has grown from zero stores to about 2500 in just three months. True Nopal Cactus Water is made with the nutritious fruit of the prickly pear cactus which can help reduce inflammation associated with muscle fatigue and exercise. The prickly pear cactus is the only plant in the world to contain all 24 known betalain antioxidants. True Nopal is all natural with no added sugars, no fat, no cholesterol, no GMOs, gluten-free and both Vegan and Kosher certified.
For additional information visit www.truenopal.com or www.truemebrands.com