Tag Archives: Coconut Water

Jan 14

bon appetit: 7 strange flavored waters to try – or not

January 14, 2015 /
Written by Michael Y. Park

If you ever felt like a sap for paying $4 for a bottle of flavored water, you can now buy actual maple water to drive the point home. Or you can pick out a flavored water based on color, not taste. And why not get your dog in on the fad, too? There’s a flavored water just for Fido.

For years now, flavored waters have been the big thing in rehydration, with companies touting their vegetable- and fruit-infused H2O as “phytonutrient”-packed, antioxidant-filled, electrolyte-crammed ambrosias that’ll have you fighting off colds, embracing Mother Nature, and feeling like a five-year-old again. Cucumber water and lemon water have gone from being the mainstays of country clubs to coming in plastic bottles decorated with skinny-dipping slices. And try to tally up the number of people you know who’ve adopted coconut water as their go-to refreshment last couple years. (Or just name the celebrities who quaff the stuff, like Rihanna, Madonna, and Demi Moore.)

But it gets weirder from there. Just take a gander ….

Cactus Water
If it works for camels and for cartoon characters lost in the desert, why wouldn’t it work as a bottled drink? The folks at True Nopal took the Nopal cactus (i.e. prickly pear) and have marketed as a lower-calorie, lower-sugar competitor to, yes, coconut water, and it’s got a fruity taste that might appeal to an even wider market. And no needles!

Maple Water
Canadian-based Seva describes maple water as “pure maple sap, the clear and nourishing water the flows naturally out of maple trees each spring. … It’s like drinking maple water right from the tree!” Except, we hope, the part about picking out flakes of tree bark from your lips.

Bacon-Infused Water
Yes, of course someone came up with bacon-infused water, because the “bacon thing” is never going to end. In this case, the bacon flavoring comes in the form of effervescent tablets you added to your water to create a bubbly, pork-flavored drink. (You could probably recreate the effect by dropping a couple slices of bacon into your seltzer water.) Thankfully, these tablets no longer seem to be available.

Chocolate-Mint Water
Though Metromint’s “chocolatemint” flavor has been around for a while now, it’s still a puzzler. Is it meant to appeal to chocolate lovers who don’t actually love chocolate enough to actually, y’know, eat chocolate or drink cocoa? To supposed chocoholics who don’t want that luscious chocolate-y smoothness that’s such an integral part of the chocolate experience? Is it a scientific experiment about whether certain flavors are still appealing if you strip away their normal visual and textural cues? At least we can rest easy knowing the “guilt-free anytime delight” was made with “real mint” grown in Washington’s Yakima Valley, though the website makes no mention of the chocolate part of the equation.

Flavored Water for Dogs
You’ve probably already figured out that dog-food commercials are meant to appeal to human owners’ appetites and not canines (we don’t care how smart your dog is, he couldn’t care less whether or not his canned meal resembles beef stew or chicken pot pie). So you won’t be surprised to know that there’s a line of flavored waters for dogs. K9 Water comes in chicken, beef, liver, and lamb, (no, there’s no toilet-water flavor), and according to the California-based company that makes it, it’s “rebarkably refreshing™.” Because dogs love puns, too.

Jan 5

life & style magazine star swap says “swap coconut water for cactus water.”

Life & style magazine star swap says “swap coconut water for cactus water.” Move over, coconut! True nopal cactus water is not only a super-hydrating nutrient powerhouse, it contains about half the sugar and calories of coconut water at just 24 calories a glass.

Dec 18

beverage world magazine names true nopal cactus water hot innovative and trendsetting beverage of 2014

True Nopal, a new player in the plant water category, has taken the industry by storm this year. Beverage World Magazine has included them in their 2014 HIT list that ran in the December issue where they discuss the newest drinks to revolutionize the space that coconut water paved.

With Beverage World being an industry opinion leader read by important decision makers who influence the latest and hottest trends in the market, the accolade is helping True Nopal pick up even more steam, paving the way for other beverage products that are packed with nutrients.

“We are honored to be included in Beverage World’s 2014 HIT list,” said Tom Zummo, Chief Executive Officer of True Nopal Cactus Water. “We are so humbled that others see in True Nopal what we have seen since day one. We wanted to produce a drink that not only tasted good but that was also good for you and we couldn’t be happier that other people are recognizing this as well.”

“Only the savviest of retailers have the foresight to see potential in products the public is starting to embrace,” Zummo continued. “And after just six months on the shelves, we are now sold in over 3,000 retailers nationwide.”

Dec 14

true nopal cactus water on the shelf in whole foods

SCOTTSDALE, Ariz. — True Me Brands LLC announced today that Whole Foods Market has brought in True Nopal Cactus Water, the delicious and hydrating new beverage derived from the prickly pear cactus. With half the calories and sugar of coconut water, the sought after drink will be available to the health-savvy early adopters who frequent their Southern Division stores.

Health and nutrition experts credit True Nopal as an excellent source of hydration. 100% natural, inherently sweet and sodium-free, the prickly pear cactus is the only plant in the world to contain all 24 boosting betalain antioxidants, which makes True Nopal an excellent source of those nutrients. It packs such a hydrating punch that studies show it can even aid in rebounding from a hangover.

“It takes a certain savoir-faire to cut through the clutter in today’s crowded health market,” said Tom Zummo, Chief Executive Officer of True Nopal Cactus Water. “We’ve made landing the Whole Foods account a priority for that reason. Their customer is our customer – a knowledgeable and informed head of household who makes no compromises for their own and their families’ well-being.”

True Me Brands, LLC, True Nopal’s parent company and the pioneer of the cactus water category, has enjoyed rapid growth and a slew of national distribution commitments. In just a matter of months, the company has catapulted True Nopal onto the shelves of more than 3,000 stores across the country.

True Nopal is available at Whole Foods in both 1 liter and 500 mL sizes. The drink is all natural and contains no added sugars, no fat, no cholesterol, no sodium, no GMOs, it is gluten-free and both vegan and Kosher certified.

Dec 12

7 food trends to watch in 2015

We can’t really remember what life was like before bone broth (maybe one of the oldest food concepts on the planet) somehow took over the world in 2014. Broth joins a long line of trendy health foods, some of which stick around (chia seeds, kale, quinoa) some of which cool off (agave, soy milk, egg whites). Here are seven foods we expect to be seeing a lot more of in the new year.

1. The New Coconut Water(s)
Coconut water has dominated the market for quite some time, but lately we have been seeing a few new waters on the scene, namely, maple, cactus and watermelon. They are all natural forms of hydration with no added sugars and boast the same kind of benefits as coconut water — vitamins, minerals, antioxidants, electrolytes and more.

2. Sprouted Grains
Sprouted grains and flours have been around in the health food community for some time, with things like ezekiel bread bringing the concept into a wider consciousness. But we see even bigger things happening in 2015, with news of Kashi announcing the launch of a sprouted grain cereal early next year and rumors of King Arthur flour widening their range of spouted grain flours. Next big move we’re hoping for: sprouted grain bagels at the local bodega.

3. Activated Charcoal
Chinese and Ayuredic medicine has long used activated charcoal for intestinal health and to neutralize toxins. In Western medicine it’s often used in emergency situations to keep certain kinds of poison from entering the body through the stomach and as a remedy for gastric issues and upset stomach. Lately, we’ve been seeing activated charcoal going a lot more mainstream, from vitamins, marketed as a digestive aid, to an ingredient in cold-pressed juice, from Activated Greens at NYC’s Juice Generation to Charcoal Lemonade at LA’s Juice Served Here.

4. Fermented Foods
We’ve talked before about the benefits of fermented foods, particularly that it can help balance your microbiome, lift your mood, help your skin and brain function and encourage good bacteria for a healthy gut. In addition to kimchi, there are a few fermented foods that you probably have already tried but weren’t aware they were so good for you, from pickles to sauerkraut and more. While these aren’t new, much like bone broth, we can see these fermented foods picking up steam in the new year for their increasingly recognized health benefits. There’s a lot of versatility here, especially in the pickle department. Ferment your own food in style, with these fermentation pots we included in our recent healthy foodie gift guide.

5. Amaranth
Could amaranth be the new quinoa? An ancient grain from the high valleys of the Andes (like quinoa), amaranth is a nutritious and versatile addition to the everyday pantry. You can cook it alone for savory meals (it has the consistency of grits or porridge) and top it with vegetables and greens like you would quinoa. Additionally, amaranth pops like popcorn to make rice cakes and other things, like these Golden Amaranth Superfood Bars.

6. Cabbage
Kale will always be our jam, but it’s time to spotlight another cruciferous vegetable with equally notable health benefits: cabbage. Full of vitamins, minerals, fiber and more and low in calories, in both red and green varieties, you can use in it pretty much all ways you use kale. In fact, we have been seeing it pop up on restaurant menus in place of kale recently, maybe because kale has gotten more and more expensive as it’s popularity and demand grow. In addition to similar health benefits and lower price, cabbage may gain some traction in the new year as it’s the main ingredient in two of the most popular fermented foods: sauerkraut and kimchi. Incidentally, cabbage makes great chips.

7. Yacon Syrup
Agave, raw honey, xylitol, maple syrup, coconut sugar — the list of alternative sweeteners is vast, as people try and find a better alternative to refined sugars. There’s been some particular attention paid recently to yacon syrup. Derived from the yacon root, the syrup has a caramel/molasses taste and texture. In addition to sweetening without the refined sugar, the benefits of yacon have been noted as helping manage metabolism and weight loss. Maybe not tomorrow, but sometime in the near future, we wouldn’t be surprised to see some “sweetened with yacon” labels popping up.

Sep 10

true nopal now available at the fresh market

True Me Brands LLC, The Parent Company of True Nopal Cactus Water, announced today that True Nopal Cactus Water will be available in all 160 of The Fresh Market Stores across 26 states.

Tom Zummo CEO of True Me Brands LLC stated, “The Fresh Market offers its customers an extraordinary shopping experience and we are pleased to be displayed on their shelves.” Mr. Zummo then went on to say, “Our expansion rate has been extraordinary and although our main focus has been on domestic growth, the realization for International expansion is imminent and within the next couple of weeks True Nopal Cactus Water will be available in parts of Canada.”

True Nopal Cactus Water has been rapidly expanding in the U.S. market. True Nopal has obtained national distribution and has finalized agreements with many of the nation’s largest grocers and natural food stores.

True Nopal Cactus Water first went onto the shelf in the beginning of May 2014 and has grown from zero stores to about 2500 in just a few months.

True Nopal Cactus Water is made with the nutritious fruit of the prickly pear cactus which can help reduce inflammation associated with muscle fatigue and exercise. The prickly pear cactus is the only plant in the world to contain all 24 known betalain antioxidants. True Nopal is all natural with no added sugars, no fat, no cholesterol, no GMOs, gluten-free and both Vegan and Kosher certified.

Aug 29

true nopal cactus water available at costco

True Nopal, the innovator of Cactus Water, announced today that True Nopal Cactus Water will be available in Costco stores in the LA region and Hawaii in the beginning of September 2014. For the first time since its inception, True Nopal will sell a 4 pack of 1 liter Tetra Paks within Costco.

True Me Brands CEO, Tom Zummo, said, “We are thrilled to be working with Costco to get True Nopal into the hands of more consumers. For many, Costco will provide people with their first taste of True Nopal Cactus water through Costco’s sampling program.

Costco is a great platform to show consumers who we are. Our bright colored packaging will get consumers attention and our great taste and nutritional benefits will keep them coming back.”

True Me Brands LLC, True Nopal’s parent company, is a rapidly growing food and beverage company that created the “Cactus Water” category. True Nopal Cactus Water has obtained national distribution and has finalized agreements with many of the nation’s largest grocers and natural food stores.

Cactus Water first went onto the shelf in the beginning of May 2014 and has grown from zero stores to about 2500 in just three months. True Nopal Cactus Water is made with the nutritious fruit of the prickly pear cactus which can help reduce inflammation associated with muscle fatigue and exercise. The prickly pear cactus is the only plant in the world to contain all 24 known betalain antioxidants. True Nopal is all natural with no added sugars, no fat, no cholesterol, no GMOs, gluten-free and both Vegan and Kosher certified.
For additional information visit www.truenopal.com or www.truemebrands.com

Feb 27

true nopal cactus water secures distribution with natures best

Feb. 27, 2014 – SCOTTSDALE, Ariz. — True Me Brands LLC, the parent company for True Nopal Cactus Water and Organic Me, announced on Thursday, that it has reached a distribution agreement with Nature’s Best.

“Securing distribution with Nature’s Best, for True Nopal and Organic Me, represents a tremendous opportunity for our company which allows us to position the brands for continued domestic growth.” Tom Zummo, CEO of True Me Brands stated. He also went on to say, “We are ecstatic about the industries’ reception to our products and we are looking forward to a very busy year. “

True Nopal Cactus Water is a RTD refreshing, tasty beverage that helps reduce inflammation associated with exercise and is an extension of a healthy, active lifestyle. True Nopal Cactus Water is made with the nutritious fruit of the prickly pear cactus. True Nopal is all natural with no added sugars, no fat, no cholesterol, no GMOs, gluten-free and Vegan certified.

Organic Me is USDA Organic certified, all natural functional beverages that work. The Organic Me line includes, Energize Me, Calm Me, Focus Me, Sleep Me, and Balance Me. Organic Me is available in 12 oz. cans and 2.5 oz. shots.

Nature’s Best, The Natural Products Distributor®, is the largest privately owned wholesaler-distributor of health and natural food products in the Natural Products Industry. They deliver a full-line of Certified Organic, Natural and Specialty products to retail stores throughout the South, Central and Western U.S., Alaska, Hawaii and Asia from its LEED Gold Certified Distribution Facilities.