Tag Archives: Hydration

Jul 19

Homegrown concept to turn Prickly Pear fruit into Water goes Global

By: FOX 10 Arizona

What started out as an idea is now turning into a bustling worldwide business for one Valley man.

“Prickly Pear is indigenous to Arizona,” said Tom Zummo, CEO of True Nopal Cactus Water. “We’re surrounded by it.”

Zummo’s idea was to turn Prickly Pear cactus into bottled water. He’s now joined forces with one of the biggest beverage distributors in the world. The Prickly Pear was something Zummo never really thought much of, until one day, he had an idea.

“It was just something that came to me while I was on my run through Scottsdale,” said Zummo. He wondered if he could take the Prickly Pear fruit, and create a drink out of it. This was back in 2013, when coconut water and other beverages like it were all the rage.

“I started doing some research to see what kind of benefits were behind the Prickly Pear, and it was amazing,” said Zummo. He found the juice was sweet, had less sugar than coconut water, and was packed with Vitamin C and electrolytes.

Zummo decided to start a business selling the water, and that’s when Zummo said True Nopal Cactus Water was born. The Prickly Pear fruit is harvested from the Sonoran Desert, pressed, processed and then bottled.

In the four years since Zummo started, the business has been growing. He recently signed a deal with Suntory, one of the largest beverage distributors in the world.

“The brand is like one of my children,” said Zummo. “You want to see your children excel and do magnificent things in their life, and my vision was to always see this be a global brand.”

True Nopal will now be distributed to stores around the globe

Jun 22

Coconut water paves the way for Scottsdale company selling Cactus Water

By: Justin Pazera

SCOTTSDALE, AZ – The clocks in Tom Zummo’s office are set to London, Tokyo and Scottsdale and you really could say timing has been everything to his business.

“Coconut water did pave the way for us to exist,” said Zummo, the owner of True Nopal. “It gave consumers a glimpse into plant waters.”

So think coconut water but not. Instead, the key ingredient in True Nopal is the prickly pear cactus.

“I went on a quest for something that tastes good that has the same benefits with lower calories and lower sugar,” said Zummo.

He says True Nopal water has half the sugar and calories compared to some coconut waters and it’s also high in antioxidants. It took them a while to come up with this particular recipe but it’s been a win with customers.

“We added agave. We added sugar and realized that we wanted to keep it true to form and we just left it in its original state,” said Zummo.

Packaging is done in other parts of the country but the headquarters is still in Scottsdale. Shipments for Amazon are also done right here in the Valley.

True Nopal is available on Amazon and also in local Fry’s, Whole Foods, AJ’s Fine Foods, Sprouts and Natural Grocers.

Feb 2

How’s Your Super Bowl Hangover? Prickly Pear Water Could Help

By David Hammond

Did you enjoy the Super Bowl, yesterday? Did you over-indulge in food, drink, and mindless cheering, uncontrollable and highly voluble hatred of the opponents, senseless and undeserved identification with the victors?

That’s nice.

I’ve heard that when one drinks too much, one can expect a headache the next day. It’s called a “hangover,” and it’s likely that some of you reading this may be experiencing one right now (as well as guilt over all the things you ate and drank, all the things you said to your family and friends during the intoxicated violence of game day, perhaps even a pang of guilt over all the people you injured — physical and emotionally – while throwing things around and generally being a sports-crazed mania).

Last week, I was sent a bottle of True Nopal, the water of the prickly pear, which is the oblong fruit of the nopal cactus. The prickly pear is green, with armadillo-like studs on its skin, and an interior that’s richly red. In Spanish, it’s called “Tuna,” and although I’ve enjoyed the water of the nopal cactus paddles, I’ve never had the water of the prickly pear.

According to the literature, “The prickly pear cactus is the only known plant to contain all 24 known betalain antioxidants, which are known to detoxify the body at the cellular level.”

Nopal also contains high levels of vitamins A,C, and K and loads of amino acids [http://www.naturalhealth-solutions.net/healthy-eating/nopal-the-magic-in-the-cactus-plant].

True Nopal is much less sweet than other fruit waters you might know, with a lightly flowery nose and beautiful pinkish-red color. Like many Mexican aguas fresca, it is very refreshing all by itself, and because it’s less sweet, a good accompaniment to foods.

So after your highly toxic Super Bowl Sunday – filled with fried food and rage and booze – consider detoxifying yourself with the water of the prickly pear.

I like mixing True Nopal 4:1 with Sauza 901 Tequila: 2 birds/1 stone, hair of the dog, etc.

You can find out more about this beverage at their site: click here.

Jan 14

bon appetit: 7 strange flavored waters to try – or not

January 14, 2015 /
Written by Michael Y. Park

If you ever felt like a sap for paying $4 for a bottle of flavored water, you can now buy actual maple water to drive the point home. Or you can pick out a flavored water based on color, not taste. And why not get your dog in on the fad, too? There’s a flavored water just for Fido.

For years now, flavored waters have been the big thing in rehydration, with companies touting their vegetable- and fruit-infused H2O as “phytonutrient”-packed, antioxidant-filled, electrolyte-crammed ambrosias that’ll have you fighting off colds, embracing Mother Nature, and feeling like a five-year-old again. Cucumber water and lemon water have gone from being the mainstays of country clubs to coming in plastic bottles decorated with skinny-dipping slices. And try to tally up the number of people you know who’ve adopted coconut water as their go-to refreshment last couple years. (Or just name the celebrities who quaff the stuff, like Rihanna, Madonna, and Demi Moore.)

But it gets weirder from there. Just take a gander ….

Cactus Water
If it works for camels and for cartoon characters lost in the desert, why wouldn’t it work as a bottled drink? The folks at True Nopal took the Nopal cactus (i.e. prickly pear) and have marketed as a lower-calorie, lower-sugar competitor to, yes, coconut water, and it’s got a fruity taste that might appeal to an even wider market. And no needles!

Maple Water
Canadian-based Seva describes maple water as “pure maple sap, the clear and nourishing water the flows naturally out of maple trees each spring. … It’s like drinking maple water right from the tree!” Except, we hope, the part about picking out flakes of tree bark from your lips.

Bacon-Infused Water
Yes, of course someone came up with bacon-infused water, because the “bacon thing” is never going to end. In this case, the bacon flavoring comes in the form of effervescent tablets you added to your water to create a bubbly, pork-flavored drink. (You could probably recreate the effect by dropping a couple slices of bacon into your seltzer water.) Thankfully, these tablets no longer seem to be available.

Chocolate-Mint Water
Though Metromint’s “chocolatemint” flavor has been around for a while now, it’s still a puzzler. Is it meant to appeal to chocolate lovers who don’t actually love chocolate enough to actually, y’know, eat chocolate or drink cocoa? To supposed chocoholics who don’t want that luscious chocolate-y smoothness that’s such an integral part of the chocolate experience? Is it a scientific experiment about whether certain flavors are still appealing if you strip away their normal visual and textural cues? At least we can rest easy knowing the “guilt-free anytime delight” was made with “real mint” grown in Washington’s Yakima Valley, though the website makes no mention of the chocolate part of the equation.

Flavored Water for Dogs
You’ve probably already figured out that dog-food commercials are meant to appeal to human owners’ appetites and not canines (we don’t care how smart your dog is, he couldn’t care less whether or not his canned meal resembles beef stew or chicken pot pie). So you won’t be surprised to know that there’s a line of flavored waters for dogs. K9 Water comes in chicken, beef, liver, and lamb, (no, there’s no toilet-water flavor), and according to the California-based company that makes it, it’s “rebarkably refreshing™.” Because dogs love puns, too.

Jan 5

life & style magazine star swap says “swap coconut water for cactus water.”

Life & style magazine star swap says “swap coconut water for cactus water.” Move over, coconut! True nopal cactus water is not only a super-hydrating nutrient powerhouse, it contains about half the sugar and calories of coconut water at just 24 calories a glass.

Dec 12

7 food trends to watch in 2015

We can’t really remember what life was like before bone broth (maybe one of the oldest food concepts on the planet) somehow took over the world in 2014. Broth joins a long line of trendy health foods, some of which stick around (chia seeds, kale, quinoa) some of which cool off (agave, soy milk, egg whites). Here are seven foods we expect to be seeing a lot more of in the new year.

1. The New Coconut Water(s)
Coconut water has dominated the market for quite some time, but lately we have been seeing a few new waters on the scene, namely, maple, cactus and watermelon. They are all natural forms of hydration with no added sugars and boast the same kind of benefits as coconut water — vitamins, minerals, antioxidants, electrolytes and more.

2. Sprouted Grains
Sprouted grains and flours have been around in the health food community for some time, with things like ezekiel bread bringing the concept into a wider consciousness. But we see even bigger things happening in 2015, with news of Kashi announcing the launch of a sprouted grain cereal early next year and rumors of King Arthur flour widening their range of spouted grain flours. Next big move we’re hoping for: sprouted grain bagels at the local bodega.

3. Activated Charcoal
Chinese and Ayuredic medicine has long used activated charcoal for intestinal health and to neutralize toxins. In Western medicine it’s often used in emergency situations to keep certain kinds of poison from entering the body through the stomach and as a remedy for gastric issues and upset stomach. Lately, we’ve been seeing activated charcoal going a lot more mainstream, from vitamins, marketed as a digestive aid, to an ingredient in cold-pressed juice, from Activated Greens at NYC’s Juice Generation to Charcoal Lemonade at LA’s Juice Served Here.

4. Fermented Foods
We’ve talked before about the benefits of fermented foods, particularly that it can help balance your microbiome, lift your mood, help your skin and brain function and encourage good bacteria for a healthy gut. In addition to kimchi, there are a few fermented foods that you probably have already tried but weren’t aware they were so good for you, from pickles to sauerkraut and more. While these aren’t new, much like bone broth, we can see these fermented foods picking up steam in the new year for their increasingly recognized health benefits. There’s a lot of versatility here, especially in the pickle department. Ferment your own food in style, with these fermentation pots we included in our recent healthy foodie gift guide.

5. Amaranth
Could amaranth be the new quinoa? An ancient grain from the high valleys of the Andes (like quinoa), amaranth is a nutritious and versatile addition to the everyday pantry. You can cook it alone for savory meals (it has the consistency of grits or porridge) and top it with vegetables and greens like you would quinoa. Additionally, amaranth pops like popcorn to make rice cakes and other things, like these Golden Amaranth Superfood Bars.

6. Cabbage
Kale will always be our jam, but it’s time to spotlight another cruciferous vegetable with equally notable health benefits: cabbage. Full of vitamins, minerals, fiber and more and low in calories, in both red and green varieties, you can use in it pretty much all ways you use kale. In fact, we have been seeing it pop up on restaurant menus in place of kale recently, maybe because kale has gotten more and more expensive as it’s popularity and demand grow. In addition to similar health benefits and lower price, cabbage may gain some traction in the new year as it’s the main ingredient in two of the most popular fermented foods: sauerkraut and kimchi. Incidentally, cabbage makes great chips.

7. Yacon Syrup
Agave, raw honey, xylitol, maple syrup, coconut sugar — the list of alternative sweeteners is vast, as people try and find a better alternative to refined sugars. There’s been some particular attention paid recently to yacon syrup. Derived from the yacon root, the syrup has a caramel/molasses taste and texture. In addition to sweetening without the refined sugar, the benefits of yacon have been noted as helping manage metabolism and weight loss. Maybe not tomorrow, but sometime in the near future, we wouldn’t be surprised to see some “sweetened with yacon” labels popping up.

Feb 27

true nopal cactus water secures distribution with natures best

Feb. 27, 2014 – SCOTTSDALE, Ariz. — True Me Brands LLC, the parent company for True Nopal Cactus Water and Organic Me, announced on Thursday, that it has reached a distribution agreement with Nature’s Best.

“Securing distribution with Nature’s Best, for True Nopal and Organic Me, represents a tremendous opportunity for our company which allows us to position the brands for continued domestic growth.” Tom Zummo, CEO of True Me Brands stated. He also went on to say, “We are ecstatic about the industries’ reception to our products and we are looking forward to a very busy year. “

True Nopal Cactus Water is a RTD refreshing, tasty beverage that helps reduce inflammation associated with exercise and is an extension of a healthy, active lifestyle. True Nopal Cactus Water is made with the nutritious fruit of the prickly pear cactus. True Nopal is all natural with no added sugars, no fat, no cholesterol, no GMOs, gluten-free and Vegan certified.

Organic Me is USDA Organic certified, all natural functional beverages that work. The Organic Me line includes, Energize Me, Calm Me, Focus Me, Sleep Me, and Balance Me. Organic Me is available in 12 oz. cans and 2.5 oz. shots.

Nature’s Best, The Natural Products Distributor®, is the largest privately owned wholesaler-distributor of health and natural food products in the Natural Products Industry. They deliver a full-line of Certified Organic, Natural and Specialty products to retail stores throughout the South, Central and Western U.S., Alaska, Hawaii and Asia from its LEED Gold Certified Distribution Facilities.