Tag Archives: Plant Based

Jul 19

Homegrown concept to turn Prickly Pear fruit into Water goes Global

By: FOX 10 Arizona

What started out as an idea is now turning into a bustling worldwide business for one Valley man.

“Prickly Pear is indigenous to Arizona,” said Tom Zummo, CEO of True Nopal Cactus Water. “We’re surrounded by it.”

Zummo’s idea was to turn Prickly Pear cactus into bottled water. He’s now joined forces with one of the biggest beverage distributors in the world. The Prickly Pear was something Zummo never really thought much of, until one day, he had an idea.

“It was just something that came to me while I was on my run through Scottsdale,” said Zummo. He wondered if he could take the Prickly Pear fruit, and create a drink out of it. This was back in 2013, when coconut water and other beverages like it were all the rage.

“I started doing some research to see what kind of benefits were behind the Prickly Pear, and it was amazing,” said Zummo. He found the juice was sweet, had less sugar than coconut water, and was packed with Vitamin C and electrolytes.

Zummo decided to start a business selling the water, and that’s when Zummo said True Nopal Cactus Water was born. The Prickly Pear fruit is harvested from the Sonoran Desert, pressed, processed and then bottled.

In the four years since Zummo started, the business has been growing. He recently signed a deal with Suntory, one of the largest beverage distributors in the world.

“The brand is like one of my children,” said Zummo. “You want to see your children excel and do magnificent things in their life, and my vision was to always see this be a global brand.”

True Nopal will now be distributed to stores around the globe

Jun 22

Coconut water paves the way for Scottsdale company selling Cactus Water

By: Justin Pazera

SCOTTSDALE, AZ – The clocks in Tom Zummo’s office are set to London, Tokyo and Scottsdale and you really could say timing has been everything to his business.

“Coconut water did pave the way for us to exist,” said Zummo, the owner of True Nopal. “It gave consumers a glimpse into plant waters.”

So think coconut water but not. Instead, the key ingredient in True Nopal is the prickly pear cactus.

“I went on a quest for something that tastes good that has the same benefits with lower calories and lower sugar,” said Zummo.

He says True Nopal water has half the sugar and calories compared to some coconut waters and it’s also high in antioxidants. It took them a while to come up with this particular recipe but it’s been a win with customers.

“We added agave. We added sugar and realized that we wanted to keep it true to form and we just left it in its original state,” said Zummo.

Packaging is done in other parts of the country but the headquarters is still in Scottsdale. Shipments for Amazon are also done right here in the Valley.

True Nopal is available on Amazon and also in local Fry’s, Whole Foods, AJ’s Fine Foods, Sprouts and Natural Grocers.

Oct 16

Wall Street Journal The Next Hot Trends in Food

By JULIE JARGON and ANNIE GASPARRO
Oct. 16, 2016 10:18 p.m. ET

The Next Hot Trends in Food

Not too far in the future, when you reach for a healthy drink, it might be full of water from a cactus.

The next healthy beverage: plant waters
The coconut-water fad appears to have unleashed a new category in the drink aisle: plant waters. From aloe water and maple water to artichoke water and cactus water, they are replacing more sugary sports drinks and artificially flavored waters that don’t appeal to consumers’ desire for nutritious and natural beverages.

While U.S. soda sales fell for the 11th year in a row last year, coconut water sales rose 27%, according to market research firm Technavio.

Some drinks are more likely to make it from health-food stores to convenience stores than others. Maple water and cactus water are more appealing than, say, artichoke water, since many people know cactuses contain water and view maple syrup as tasty.

Not only do these provide more flavor than plain water, they also tout health benefits beyond hydration. Aloe-vera juices claim to aid digestion and weight loss. Cactus-water makers say their drinks contain electrolytes and antioxidants.

Some of these plant waters are already popping up next to coconut water in mainstream grocery stores such as Kroger. The new plant waters are taking aim at the coconut beverage, advertising that maple water or cactus water contains significantly less sugar.

Jun 30

True Nopal Cactus Water Distribution Continues to Accelerate at a Rapid Rate

Scottsdale Arizona – (June 30, 2016) – True Nopal the number one selling cactus water brand and innovator of the category announced today that its distribution continues to accelerate at a rapid rate. Recent new store placement includes, Albertsons/Safeway, Stop & Shop, Giant, AJ’s, PCC, New Leaf, Winn Dixie, Bi-Lo, Harris Teeter, Tom Thumb, Tops, Fresh Vitamins & Neighborhood Market.
Tom Zummo, CEO and Founder, stated, “Today’s consumers are extremely savvy, not only are they seeking a great tasting beverage they are also looking for something that is low in calories, low in sugar and provides other benefits. With less than half the calories and sugar as other plant waters, while still providing electrolytes, potassium, magnesium and antioxidants, True Nopal cactus water hits all of the marks.” He then went on to say, “Although a cactus may not demand much water to grow, consumers are demanding cactus water and this is precisely what is fueling our growth both domestically and internationally.”
For more information or to find a local retailer near you, readers can visit www.truenopal.com