Tag Archives: Plant Based

Oct 16

Wall Street Journal The Next Hot Trends in Food

By JULIE JARGON and ANNIE GASPARRO
Oct. 16, 2016 10:18 p.m. ET

The Next Hot Trends in Food

Not too far in the future, when you reach for a healthy drink, it might be full of water from a cactus.

The next healthy beverage: plant waters
The coconut-water fad appears to have unleashed a new category in the drink aisle: plant waters. From aloe water and maple water to artichoke water and cactus water, they are replacing more sugary sports drinks and artificially flavored waters that don’t appeal to consumers’ desire for nutritious and natural beverages.

While U.S. soda sales fell for the 11th year in a row last year, coconut water sales rose 27%, according to market research firm Technavio.

Some drinks are more likely to make it from health-food stores to convenience stores than others. Maple water and cactus water are more appealing than, say, artichoke water, since many people know cactuses contain water and view maple syrup as tasty.

Not only do these provide more flavor than plain water, they also tout health benefits beyond hydration. Aloe-vera juices claim to aid digestion and weight loss. Cactus-water makers say their drinks contain electrolytes and antioxidants.

Some of these plant waters are already popping up next to coconut water in mainstream grocery stores such as Kroger. The new plant waters are taking aim at the coconut beverage, advertising that maple water or cactus water contains significantly less sugar.

Jun 30

True Nopal Cactus Water Distribution Continues to Accelerate at a Rapid Rate

Scottsdale Arizona – (June 30, 2016) – True Nopal the number one selling cactus water brand and innovator of the category announced today that its distribution continues to accelerate at a rapid rate. Recent new store placement includes, Albertsons/Safeway, Stop & Shop, Giant, AJ’s, PCC, New Leaf, Winn Dixie, Bi-Lo, Harris Teeter, Tom Thumb, Tops, Fresh Vitamins & Neighborhood Market.
Tom Zummo, CEO and Founder, stated, “Today’s consumers are extremely savvy, not only are they seeking a great tasting beverage they are also looking for something that is low in calories, low in sugar and provides other benefits. With less than half the calories and sugar as other plant waters, while still providing electrolytes, potassium, magnesium and antioxidants, True Nopal cactus water hits all of the marks.” He then went on to say, “Although a cactus may not demand much water to grow, consumers are demanding cactus water and this is precisely what is fueling our growth both domestically and internationally.”
For more information or to find a local retailer near you, readers can visit www.truenopal.com

Valley Business sells Prickly Pear Cactus Water

PHOENIX (KSAZ) – Cactus Water is being touted as the new “it” beverage, and a company in Scottsdale is the first to harness and bottle it.

Doctors say it’s packed with vitamin C and anti-oxidants, and it’s made from something we have a lot of in Arizona, prickly pear cactus. You’ve probably heard of coconut water, maybe even aloe water, or maple water, and even artichoke water. Now there’s a new water on the market, cactus water.

Valley business sells prickly pear cactus drink
Tom Zummo is the creator and CEO of the True Nopal Cactus Water; the company is based in Arizona. His product is gaining popularity because of the health benefits and sweet fruity taste. Doctors say the product is full of vitamin C, electrolytes, minerals, and flavonoids that are anti-inflammatory, and they are even good to help with a nasty hangover.

Zummo started the company in 2013.

“I was on a run through one of the wonderful trails in Arizona and the prickly pear just so happened to be in bloom,” said Tom Zummo.

After doing some research, he set out a way to harness the prickly pear’s health benefits.

“There isn’t anything on the market as a ready to drink beverage that was just made from the prickly pear,” said Zummo.

The cacti are harvested from the Sonoran Desert, juiced, processed, and then shipped out to stores around the world. Unlike other beverage fads that have come and gone, Zummo says this one is here to stay.

“I don’t think it’s a fad; I think we’ve created something fantastic. The consumers are very knowledgeable about what they are putting into their body and very conscious of what they are consuming, so I think that with the health benefits, the low calories with low sugar, we’re not going anywhere,” he said.

“The biggest amount of success we feel is the e-mails and letters we receive from the people out there,” said Zummo.

True Nopal is sold at Sprouts, Frys and other grocery stores; it cost about $5 per bottle.

Online: truenopal.com

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