Life & style magazine star swap says “swap coconut water for cactus water.” Move over, coconut! True nopal cactus water is not only a super-hydrating nutrient powerhouse, it contains about half the sugar and calories of coconut water at just 24 calories a glass.
True Nopal, a new player in the plant water category, has taken the industry by storm this year. Beverage World Magazine has included them in their 2014 HIT list that ran in the December issue where they discuss the newest drinks to revolutionize the space that coconut water paved.
With Beverage World being an industry opinion leader read by important decision makers who influence the latest and hottest trends in the market, the accolade is helping True Nopal pick up even more steam, paving the way for other beverage products that are packed with nutrients.
“We are honored to be included in Beverage World’s 2014 HIT list,” said Tom Zummo, Chief Executive Officer of True Nopal Cactus Water. “We are so humbled that others see in True Nopal what we have seen since day one. We wanted to produce a drink that not only tasted good but that was also good for you and we couldn’t be happier that other people are recognizing this as well.”
“Only the savviest of retailers have the foresight to see potential in products the public is starting to embrace,” Zummo continued. “And after just six months on the shelves, we are now sold in over 3,000 retailers nationwide.”
We can’t really remember what life was like before bone broth (maybe one of the oldest food concepts on the planet) somehow took over the world in 2014. Broth joins a long line of trendy health foods, some of which stick around (chia seeds, kale, quinoa) some of which cool off (agave, soy milk, egg whites). Here are seven foods we expect to be seeing a lot more of in the new year.
1. The New Coconut Water(s)
Coconut water has dominated the market for quite some time, but lately we have been seeing a few new waters on the scene, namely, maple, cactus and watermelon. They are all natural forms of hydration with no added sugars and boast the same kind of benefits as coconut water — vitamins, minerals, antioxidants, electrolytes and more.
2. Sprouted Grains
Sprouted grains and flours have been around in the health food community for some time, with things like ezekiel bread bringing the concept into a wider consciousness. But we see even bigger things happening in 2015, with news of Kashi announcing the launch of a sprouted grain cereal early next year and rumors of King Arthur flour widening their range of spouted grain flours. Next big move we’re hoping for: sprouted grain bagels at the local bodega.
3. Activated Charcoal
Chinese and Ayuredic medicine has long used activated charcoal for intestinal health and to neutralize toxins. In Western medicine it’s often used in emergency situations to keep certain kinds of poison from entering the body through the stomach and as a remedy for gastric issues and upset stomach. Lately, we’ve been seeing activated charcoal going a lot more mainstream, from vitamins, marketed as a digestive aid, to an ingredient in cold-pressed juice, from Activated Greens at NYC’s Juice Generation to Charcoal Lemonade at LA’s Juice Served Here.
4. Fermented Foods
We’ve talked before about the benefits of fermented foods, particularly that it can help balance your microbiome, lift your mood, help your skin and brain function and encourage good bacteria for a healthy gut. In addition to kimchi, there are a few fermented foods that you probably have already tried but weren’t aware they were so good for you, from pickles to sauerkraut and more. While these aren’t new, much like bone broth, we can see these fermented foods picking up steam in the new year for their increasingly recognized health benefits. There’s a lot of versatility here, especially in the pickle department. Ferment your own food in style, with these fermentation pots we included in our recent healthy foodie gift guide.
Could amaranth be the new quinoa? An ancient grain from the high valleys of the Andes (like quinoa), amaranth is a nutritious and versatile addition to the everyday pantry. You can cook it alone for savory meals (it has the consistency of grits or porridge) and top it with vegetables and greens like you would quinoa. Additionally, amaranth pops like popcorn to make rice cakes and other things, like these Golden Amaranth Superfood Bars.
Kale will always be our jam, but it’s time to spotlight another cruciferous vegetable with equally notable health benefits: cabbage. Full of vitamins, minerals, fiber and more and low in calories, in both red and green varieties, you can use in it pretty much all ways you use kale. In fact, we have been seeing it pop up on restaurant menus in place of kale recently, maybe because kale has gotten more and more expensive as it’s popularity and demand grow. In addition to similar health benefits and lower price, cabbage may gain some traction in the new year as it’s the main ingredient in two of the most popular fermented foods: sauerkraut and kimchi. Incidentally, cabbage makes great chips.
7. Yacon Syrup
Agave, raw honey, xylitol, maple syrup, coconut sugar — the list of alternative sweeteners is vast, as people try and find a better alternative to refined sugars. There’s been some particular attention paid recently to yacon syrup. Derived from the yacon root, the syrup has a caramel/molasses taste and texture. In addition to sweetening without the refined sugar, the benefits of yacon have been noted as helping manage metabolism and weight loss. Maybe not tomorrow, but sometime in the near future, we wouldn’t be surprised to see some “sweetened with yacon” labels popping up.
True Me Brands LLC, The Parent Company of True Nopal Cactus Water, announced today that True Nopal Cactus Water will be available in all 160 of The Fresh Market Stores across 26 states.
Tom Zummo CEO of True Me Brands LLC stated, “The Fresh Market offers its customers an extraordinary shopping experience and we are pleased to be displayed on their shelves.” Mr. Zummo then went on to say, “Our expansion rate has been extraordinary and although our main focus has been on domestic growth, the realization for International expansion is imminent and within the next couple of weeks True Nopal Cactus Water will be available in parts of Canada.”
True Nopal Cactus Water has been rapidly expanding in the U.S. market. True Nopal has obtained national distribution and has finalized agreements with many of the nation’s largest grocers and natural food stores.
True Nopal Cactus Water first went onto the shelf in the beginning of May 2014 and has grown from zero stores to about 2500 in just a few months.
True Nopal Cactus Water is made with the nutritious fruit of the prickly pear cactus which can help reduce inflammation associated with muscle fatigue and exercise. The prickly pear cactus is the only plant in the world to contain all 24 known betalain antioxidants. True Nopal is all natural with no added sugars, no fat, no cholesterol, no GMOs, gluten-free and both Vegan and Kosher certified.
True Nopal, the innovator of Cactus Water, announced today that True Nopal Cactus Water will be available in Costco stores in the LA region and Hawaii in the beginning of September 2014. For the first time since its inception, True Nopal will sell a 4 pack of 1 liter Tetra Paks within Costco.
True Me Brands CEO, Tom Zummo, said, “We are thrilled to be working with Costco to get True Nopal into the hands of more consumers. For many, Costco will provide people with their first taste of True Nopal Cactus water through Costco’s sampling program.
Costco is a great platform to show consumers who we are. Our bright colored packaging will get consumers attention and our great taste and nutritional benefits will keep them coming back.”
True Me Brands LLC, True Nopal’s parent company, is a rapidly growing food and beverage company that created the “Cactus Water” category. True Nopal Cactus Water has obtained national distribution and has finalized agreements with many of the nation’s largest grocers and natural food stores.
Cactus Water first went onto the shelf in the beginning of May 2014 and has grown from zero stores to about 2500 in just three months. True Nopal Cactus Water is made with the nutritious fruit of the prickly pear cactus which can help reduce inflammation associated with muscle fatigue and exercise. The prickly pear cactus is the only plant in the world to contain all 24 known betalain antioxidants. True Nopal is all natural with no added sugars, no fat, no cholesterol, no GMOs, gluten-free and both Vegan and Kosher certified.
For additional information visit www.truenopal.com or www.truemebrands.com
Feb. 27, 2014 – SCOTTSDALE, Ariz. — True Me Brands LLC, the parent company for True Nopal Cactus Water and Organic Me, announced on Thursday, that it has reached a distribution agreement with Nature’s Best.
“Securing distribution with Nature’s Best, for True Nopal and Organic Me, represents a tremendous opportunity for our company which allows us to position the brands for continued domestic growth.” Tom Zummo, CEO of True Me Brands stated. He also went on to say, “We are ecstatic about the industries’ reception to our products and we are looking forward to a very busy year. “
True Nopal Cactus Water is a RTD refreshing, tasty beverage that helps reduce inflammation associated with exercise and is an extension of a healthy, active lifestyle. True Nopal Cactus Water is made with the nutritious fruit of the prickly pear cactus. True Nopal is all natural with no added sugars, no fat, no cholesterol, no GMOs, gluten-free and Vegan certified.
Organic Me is USDA Organic certified, all natural functional beverages that work. The Organic Me line includes, Energize Me, Calm Me, Focus Me, Sleep Me, and Balance Me. Organic Me is available in 12 oz. cans and 2.5 oz. shots.
Nature’s Best, The Natural Products Distributor®, is the largest privately owned wholesaler-distributor of health and natural food products in the Natural Products Industry. They deliver a full-line of Certified Organic, Natural and Specialty products to retail stores throughout the South, Central and Western U.S., Alaska, Hawaii and Asia from its LEED Gold Certified Distribution Facilities.