Tag Archives: Prickly Pear

Dec 18

beverage world magazine names true nopal cactus water hot innovative and trendsetting beverage of 2014

True Nopal, a new player in the plant water category, has taken the industry by storm this year. Beverage World Magazine has included them in their 2014 HIT list that ran in the December issue where they discuss the newest drinks to revolutionize the space that coconut water paved.

With Beverage World being an industry opinion leader read by important decision makers who influence the latest and hottest trends in the market, the accolade is helping True Nopal pick up even more steam, paving the way for other beverage products that are packed with nutrients.

“We are honored to be included in Beverage World’s 2014 HIT list,” said Tom Zummo, Chief Executive Officer of True Nopal Cactus Water. “We are so humbled that others see in True Nopal what we have seen since day one. We wanted to produce a drink that not only tasted good but that was also good for you and we couldn’t be happier that other people are recognizing this as well.”

“Only the savviest of retailers have the foresight to see potential in products the public is starting to embrace,” Zummo continued. “And after just six months on the shelves, we are now sold in over 3,000 retailers nationwide.”

Dec 14

true nopal cactus water on the shelf in whole foods

SCOTTSDALE, Ariz. — True Me Brands LLC announced today that Whole Foods Market has brought in True Nopal Cactus Water, the delicious and hydrating new beverage derived from the prickly pear cactus. With half the calories and sugar of coconut water, the sought after drink will be available to the health-savvy early adopters who frequent their Southern Division stores.

Health and nutrition experts credit True Nopal as an excellent source of hydration. 100% natural, inherently sweet and sodium-free, the prickly pear cactus is the only plant in the world to contain all 24 boosting betalain antioxidants, which makes True Nopal an excellent source of those nutrients. It packs such a hydrating punch that studies show it can even aid in rebounding from a hangover.

“It takes a certain savoir-faire to cut through the clutter in today’s crowded health market,” said Tom Zummo, Chief Executive Officer of True Nopal Cactus Water. “We’ve made landing the Whole Foods account a priority for that reason. Their customer is our customer – a knowledgeable and informed head of household who makes no compromises for their own and their families’ well-being.”

True Me Brands, LLC, True Nopal’s parent company and the pioneer of the cactus water category, has enjoyed rapid growth and a slew of national distribution commitments. In just a matter of months, the company has catapulted True Nopal onto the shelves of more than 3,000 stores across the country.

True Nopal is available at Whole Foods in both 1 liter and 500 mL sizes. The drink is all natural and contains no added sugars, no fat, no cholesterol, no sodium, no GMOs, it is gluten-free and both vegan and Kosher certified.

Sep 10

true nopal now available at the fresh market

True Me Brands LLC, The Parent Company of True Nopal Cactus Water, announced today that True Nopal Cactus Water will be available in all 160 of The Fresh Market Stores across 26 states.

Tom Zummo CEO of True Me Brands LLC stated, “The Fresh Market offers its customers an extraordinary shopping experience and we are pleased to be displayed on their shelves.” Mr. Zummo then went on to say, “Our expansion rate has been extraordinary and although our main focus has been on domestic growth, the realization for International expansion is imminent and within the next couple of weeks True Nopal Cactus Water will be available in parts of Canada.”

True Nopal Cactus Water has been rapidly expanding in the U.S. market. True Nopal has obtained national distribution and has finalized agreements with many of the nation’s largest grocers and natural food stores.

True Nopal Cactus Water first went onto the shelf in the beginning of May 2014 and has grown from zero stores to about 2500 in just a few months.

True Nopal Cactus Water is made with the nutritious fruit of the prickly pear cactus which can help reduce inflammation associated with muscle fatigue and exercise. The prickly pear cactus is the only plant in the world to contain all 24 known betalain antioxidants. True Nopal is all natural with no added sugars, no fat, no cholesterol, no GMOs, gluten-free and both Vegan and Kosher certified.

Aug 29

true nopal cactus water available at costco

True Nopal, the innovator of Cactus Water, announced today that True Nopal Cactus Water will be available in Costco stores in the LA region and Hawaii in the beginning of September 2014. For the first time since its inception, True Nopal will sell a 4 pack of 1 liter Tetra Paks within Costco.

True Me Brands CEO, Tom Zummo, said, “We are thrilled to be working with Costco to get True Nopal into the hands of more consumers. For many, Costco will provide people with their first taste of True Nopal Cactus water through Costco’s sampling program.

Costco is a great platform to show consumers who we are. Our bright colored packaging will get consumers attention and our great taste and nutritional benefits will keep them coming back.”

True Me Brands LLC, True Nopal’s parent company, is a rapidly growing food and beverage company that created the “Cactus Water” category. True Nopal Cactus Water has obtained national distribution and has finalized agreements with many of the nation’s largest grocers and natural food stores.

Cactus Water first went onto the shelf in the beginning of May 2014 and has grown from zero stores to about 2500 in just three months. True Nopal Cactus Water is made with the nutritious fruit of the prickly pear cactus which can help reduce inflammation associated with muscle fatigue and exercise. The prickly pear cactus is the only plant in the world to contain all 24 known betalain antioxidants. True Nopal is all natural with no added sugars, no fat, no cholesterol, no GMOs, gluten-free and both Vegan and Kosher certified.
For additional information visit www.truenopal.com or www.truemebrands.com

Feb 27

true nopal cactus water secures distribution with natures best

Feb. 27, 2014 – SCOTTSDALE, Ariz. — True Me Brands LLC, the parent company for True Nopal Cactus Water and Organic Me, announced on Thursday, that it has reached a distribution agreement with Nature’s Best.

“Securing distribution with Nature’s Best, for True Nopal and Organic Me, represents a tremendous opportunity for our company which allows us to position the brands for continued domestic growth.” Tom Zummo, CEO of True Me Brands stated. He also went on to say, “We are ecstatic about the industries’ reception to our products and we are looking forward to a very busy year. “

True Nopal Cactus Water is a RTD refreshing, tasty beverage that helps reduce inflammation associated with exercise and is an extension of a healthy, active lifestyle. True Nopal Cactus Water is made with the nutritious fruit of the prickly pear cactus. True Nopal is all natural with no added sugars, no fat, no cholesterol, no GMOs, gluten-free and Vegan certified.

Organic Me is USDA Organic certified, all natural functional beverages that work. The Organic Me line includes, Energize Me, Calm Me, Focus Me, Sleep Me, and Balance Me. Organic Me is available in 12 oz. cans and 2.5 oz. shots.

Nature’s Best, The Natural Products Distributor®, is the largest privately owned wholesaler-distributor of health and natural food products in the Natural Products Industry. They deliver a full-line of Certified Organic, Natural and Specialty products to retail stores throughout the South, Central and Western U.S., Alaska, Hawaii and Asia from its LEED Gold Certified Distribution Facilities.