Tag Archives: Suntory

Jul 19

Homegrown concept to turn Prickly Pear fruit into Water goes Global

By: FOX 10 Arizona

What started out as an idea is now turning into a bustling worldwide business for one Valley man.

“Prickly Pear is indigenous to Arizona,” said Tom Zummo, CEO of True Nopal Cactus Water. “We’re surrounded by it.”

Zummo’s idea was to turn Prickly Pear cactus into bottled water. He’s now joined forces with one of the biggest beverage distributors in the world. The Prickly Pear was something Zummo never really thought much of, until one day, he had an idea.

“It was just something that came to me while I was on my run through Scottsdale,” said Zummo. He wondered if he could take the Prickly Pear fruit, and create a drink out of it. This was back in 2013, when coconut water and other beverages like it were all the rage.

“I started doing some research to see what kind of benefits were behind the Prickly Pear, and it was amazing,” said Zummo. He found the juice was sweet, had less sugar than coconut water, and was packed with Vitamin C and electrolytes.

Zummo decided to start a business selling the water, and that’s when Zummo said True Nopal Cactus Water was born. The Prickly Pear fruit is harvested from the Sonoran Desert, pressed, processed and then bottled.

In the four years since Zummo started, the business has been growing. He recently signed a deal with Suntory, one of the largest beverage distributors in the world.

“The brand is like one of my children,” said Zummo. “You want to see your children excel and do magnificent things in their life, and my vision was to always see this be a global brand.”

True Nopal will now be distributed to stores around the globe

Apr 4

Lucozade Ribena Suntory brings True Nopal cactus water to UK & Ireland

Lucozade Ribena Suntory is to launch a cactus water in the UK & Ireland.

The company has signed a distribution agreement wirth True Nopal Holdings, producer of the True Nopal Cactus Water brand. True Nopal is based in Scottsdale, Arizona.

Tom Zummo CEO of True Nopal, said: “This is a huge step towards reaching our goal in having True Nopal Cactus Water on the shelf and in the hands of consumers around the world. Lucozade Ribena Suntory will prove to be exceptional partners as their massive distribution network will help True Nopal enter into untapped markets.”

Peter Harding, COO of Lucozade Ribena Suntory added: “We are excited to be the exclusive distribution partner in the UK and Ireland for such an innovative brand. It’s our ambition to revolutionize drinking by offering consumers premium unique drinking experiences.”

According to the producer, True Nopal Cactus Water is 100% natural and contains both antioxidants and electrolytes.