Tag Archives: Top Beverages

Nov 6

Scottsdale-Based True Nopal Cactus Water Launches #Hikehydrated Campaign To Remind Hikers To Stay Safe And Hydrated On Desert Hiking Trails This Visitor Season And All Year Long

The arrival of the Fall season means just one thing in Arizona and across the desert southwest: hiking season is officially here. Just because temperatures have started to trickle in a cooler direction, doesn’t mean that hikers need to hydrate any less when heading out on desert trails. In the last week 7 hikers needed to be emergency rescued from Camelback Mountain alone, and according to the Phoenix Fire Department, the majority of mountain rescues occur as a result of dehydration or heat exhaustion-related injuries and disorientation. To help remind hikers to stay hydrated and stay safe this hiking season, Scottsdale-based True Nopal Cactus Water is making it thier mission to remind hikers to always #HikeHydrated and will be hitting the popular hiking trails across the Valley for the #TrueNopalTrailTakeover campaign to fuel hikers with uber-hydrating and all natural cactus water dispensed ice cold from the True Nopal hydro-jetpack. Starting this weekend, the #TrueNopalTrailTakeover team will be helping keep hikers on Camelback Mountain and will hit numerous trails across our state every weekend through hiking season.

“When it’s over 100 degrees outside, drinking a lot of water is second nature for most people, but when cooler temperatures arrive it’s easy to forget that we still live in one of the driest climates in the world and keeping yourself hydrated, especially when you are doing any kind of physical activities outdoors in the sun is absolutely critical, “said Tom Zummo, Founder and CEO of True Nopal Cactus Water. “The start of hiking season also marks the start of visitor season, and while permanent desert dwellers know that we need to maintain a high level of water consumption all year, Arizona vacationers often don’t know just how much water they need to drink andbring with them if they plan to hit the trails on their Valley visit this year,” he said.

According to Authority Nutrition (www.healthline.com/nutrition) , humans need to consume at least two liters of water every day. For hiking, consider the circumstances before you head out on the trail and take at least twice as much water as you think you’ll need. Variables like weather, terrain, distance, physical fitness and acclimation to the environment you’ll be hiking in all play a major factor for people who are not used to desert conditions. Everyone should take extra caution to drink lots of water when hiking, but those not used to Arizona’s dry environment need to be extra vigilant in hydrating well before, during and after their outdoor activities.

To help remind everyone to #HikeHydrated this hiking season, True Nopal is challenging hikers everywhere to play a new kind of drinking game every time you hit the trails.

“When you see a cactus – drink and when you see another cactus – drink again. Every time you see a cactus on the trail, grab your water bottle and take a sip,” Zummo said. “Since there is cactus just about everywhere you look – it should be easy to remember to keep that water consumption going,” he said.

The company hopes that the visual reminder and #TrueNopalTrailTakeover will get hikers to think more like a cactus when fueling up outdoor activities. Indigenous to the Sonoran Desert, the prickly pear cactus is one of the most sustainable plants in the world that not only survives but thrives in the driest ecosystem on the planet. The prickly pear cactus has an exceptionally complex plant structure that not only effectively fuels itself and preserves its own hydration, but it also bears a fruit ‘Prickly Pear’, a vitamin-rich ‘superfruit’ that tastes a bit like a strawberry and kiwi hybrid. It’s the essence of Prickly Pear cactus that has made True Nopal Cactus Water the number one selling cactus water in the world. With less than half the calories and sugar in coconut water, True Nopal is 100% vegan and packed with electrolytes, potassium, magnesium, and antioxidants.

In addition to good old-fashioned H20, you boost your body’s ability to stay hydrated by adding cactus water to your pre, during and post-hike hydration regimen. Cactus Water is the ideal daily hydration beverage and helps your cells to absorb and maintain more nutrients and minerals than simply drinking water alone. Cactus water is the latest hydration must-have for pro-athletes, sports trainers, yogis, marathoners, sports nutritionists, and wellness gurus.

True Nopal is currently sold in the US, UK, Ireland, New Zealand and Guam in over 9,000 grocery and health food stores including Sprouts, Whole Foods, Albertson’s, Safeway, Kroger, Fry’s, Waitrose (UK), Tesco (UK) and many other retailers. The product also retails online and is listed as ‘Amazon’s Choice’ for the category on Amazon.com.

Many of the Valley’s premier hotels, resorts, restaurants and attractions also offer True Nopal Cactus Water for in-room beverage selections, spa and wellness programs and retail boutiques including The Phoenician Resort and Spa, The Westin Kierland Resort, Four Seasons Resort at Troon North, Hyatt Gainey Ranch Resort and Spa, JW Marriott Camelback Inn, The Scottsdale Plaza Resort, AC Hotel Tempe, and L’Auberge de Sedona. A number of restaurants and attractions also offer True Nopal Cactus Water including Farm and Craft in Scottsdale, Chloe’s Corner at Kierland Commons, Gertrude’s at the Desert Botanical Garden and The Grand Canyon Shops.

True Nopal believes in providing products that are great tasting and good for you that also support an active and healthy lifestyle, so keep an eye out for the #TrueNopalTrailTakeover team as you hit the trails this season and remember to #HikeHydrated all year long.

To join in on the #TrueNopalTrailTakeover and #HikeHydrated campaign and stay up to date where the next trail hydration station is, follow @TrueNopal on Facebook and Instagram.

About True Nopal:
True Nopal, based in Scottsdale Arizona, is the number one selling Cactus Water brand in the world and the creator of the Cactus Water category. True Nopal believes in providing products that are both good tasting and good for you while helping support an active, healthy lifestyle. True Nopal is passionate about doing things that are beneficial to people and the environment. We maintain a faithful commitment to preserving and sustaining the planet with a socially conscious effort to help make Earth a better place. For more information, please visit www.truenopal.com

by: https://www.fb101.com/2017/11/scottsdale-based-true-nopal-cactus-water/https://www.fb101.com/2017/11/scottsdale-based-true-nopal-cactus-water/

Jul 19

Homegrown concept to turn Prickly Pear fruit into Water goes Global

By: FOX 10 Arizona

What started out as an idea is now turning into a bustling worldwide business for one Valley man.

“Prickly Pear is indigenous to Arizona,” said Tom Zummo, CEO of True Nopal Cactus Water. “We’re surrounded by it.”

Zummo’s idea was to turn Prickly Pear cactus into bottled water. He’s now joined forces with one of the biggest beverage distributors in the world. The Prickly Pear was something Zummo never really thought much of, until one day, he had an idea.

“It was just something that came to me while I was on my run through Scottsdale,” said Zummo. He wondered if he could take the Prickly Pear fruit, and create a drink out of it. This was back in 2013, when coconut water and other beverages like it were all the rage.

“I started doing some research to see what kind of benefits were behind the Prickly Pear, and it was amazing,” said Zummo. He found the juice was sweet, had less sugar than coconut water, and was packed with Vitamin C and electrolytes.

Zummo decided to start a business selling the water, and that’s when Zummo said True Nopal Cactus Water was born. The Prickly Pear fruit is harvested from the Sonoran Desert, pressed, processed and then bottled.

In the four years since Zummo started, the business has been growing. He recently signed a deal with Suntory, one of the largest beverage distributors in the world.

“The brand is like one of my children,” said Zummo. “You want to see your children excel and do magnificent things in their life, and my vision was to always see this be a global brand.”

True Nopal will now be distributed to stores around the globe

Jun 22

Coconut water paves the way for Scottsdale company selling Cactus Water

By: Justin Pazera

SCOTTSDALE, AZ – The clocks in Tom Zummo’s office are set to London, Tokyo and Scottsdale and you really could say timing has been everything to his business.

“Coconut water did pave the way for us to exist,” said Zummo, the owner of True Nopal. “It gave consumers a glimpse into plant waters.”

So think coconut water but not. Instead, the key ingredient in True Nopal is the prickly pear cactus.

“I went on a quest for something that tastes good that has the same benefits with lower calories and lower sugar,” said Zummo.

He says True Nopal water has half the sugar and calories compared to some coconut waters and it’s also high in antioxidants. It took them a while to come up with this particular recipe but it’s been a win with customers.

“We added agave. We added sugar and realized that we wanted to keep it true to form and we just left it in its original state,” said Zummo.

Packaging is done in other parts of the country but the headquarters is still in Scottsdale. Shipments for Amazon are also done right here in the Valley.

True Nopal is available on Amazon and also in local Fry’s, Whole Foods, AJ’s Fine Foods, Sprouts and Natural Grocers.

Oct 16

Wall Street Journal The Next Hot Trends in Food

By JULIE JARGON and ANNIE GASPARRO
Oct. 16, 2016 10:18 p.m. ET

The Next Hot Trends in Food

Not too far in the future, when you reach for a healthy drink, it might be full of water from a cactus.

The next healthy beverage: plant waters
The coconut-water fad appears to have unleashed a new category in the drink aisle: plant waters. From aloe water and maple water to artichoke water and cactus water, they are replacing more sugary sports drinks and artificially flavored waters that don’t appeal to consumers’ desire for nutritious and natural beverages.

While U.S. soda sales fell for the 11th year in a row last year, coconut water sales rose 27%, according to market research firm Technavio.

Some drinks are more likely to make it from health-food stores to convenience stores than others. Maple water and cactus water are more appealing than, say, artichoke water, since many people know cactuses contain water and view maple syrup as tasty.

Not only do these provide more flavor than plain water, they also tout health benefits beyond hydration. Aloe-vera juices claim to aid digestion and weight loss. Cactus-water makers say their drinks contain electrolytes and antioxidants.

Some of these plant waters are already popping up next to coconut water in mainstream grocery stores such as Kroger. The new plant waters are taking aim at the coconut beverage, advertising that maple water or cactus water contains significantly less sugar.