Tag Archives: True Nopal

Nov 6

Scottsdale-Based True Nopal Cactus Water Launches #Hikehydrated Campaign To Remind Hikers To Stay Safe And Hydrated On Desert Hiking Trails This Visitor Season And All Year Long

The arrival of the Fall season means just one thing in Arizona and across the desert southwest: hiking season is officially here. Just because temperatures have started to trickle in a cooler direction, doesn’t mean that hikers need to hydrate any less when heading out on desert trails. In the last week 7 hikers needed to be emergency rescued from Camelback Mountain alone, and according to the Phoenix Fire Department, the majority of mountain rescues occur as a result of dehydration or heat exhaustion-related injuries and disorientation. To help remind hikers to stay hydrated and stay safe this hiking season, Scottsdale-based True Nopal Cactus Water is making it thier mission to remind hikers to always #HikeHydrated and will be hitting the popular hiking trails across the Valley for the #TrueNopalTrailTakeover campaign to fuel hikers with uber-hydrating and all natural cactus water dispensed ice cold from the True Nopal hydro-jetpack. Starting this weekend, the #TrueNopalTrailTakeover team will be helping keep hikers on Camelback Mountain and will hit numerous trails across our state every weekend through hiking season.

“When it’s over 100 degrees outside, drinking a lot of water is second nature for most people, but when cooler temperatures arrive it’s easy to forget that we still live in one of the driest climates in the world and keeping yourself hydrated, especially when you are doing any kind of physical activities outdoors in the sun is absolutely critical, “said Tom Zummo, Founder and CEO of True Nopal Cactus Water. “The start of hiking season also marks the start of visitor season, and while permanent desert dwellers know that we need to maintain a high level of water consumption all year, Arizona vacationers often don’t know just how much water they need to drink andbring with them if they plan to hit the trails on their Valley visit this year,” he said.

According to Authority Nutrition (www.healthline.com/nutrition) , humans need to consume at least two liters of water every day. For hiking, consider the circumstances before you head out on the trail and take at least twice as much water as you think you’ll need. Variables like weather, terrain, distance, physical fitness and acclimation to the environment you’ll be hiking in all play a major factor for people who are not used to desert conditions. Everyone should take extra caution to drink lots of water when hiking, but those not used to Arizona’s dry environment need to be extra vigilant in hydrating well before, during and after their outdoor activities.

To help remind everyone to #HikeHydrated this hiking season, True Nopal is challenging hikers everywhere to play a new kind of drinking game every time you hit the trails.

“When you see a cactus – drink and when you see another cactus – drink again. Every time you see a cactus on the trail, grab your water bottle and take a sip,” Zummo said. “Since there is cactus just about everywhere you look – it should be easy to remember to keep that water consumption going,” he said.

The company hopes that the visual reminder and #TrueNopalTrailTakeover will get hikers to think more like a cactus when fueling up outdoor activities. Indigenous to the Sonoran Desert, the prickly pear cactus is one of the most sustainable plants in the world that not only survives but thrives in the driest ecosystem on the planet. The prickly pear cactus has an exceptionally complex plant structure that not only effectively fuels itself and preserves its own hydration, but it also bears a fruit ‘Prickly Pear’, a vitamin-rich ‘superfruit’ that tastes a bit like a strawberry and kiwi hybrid. It’s the essence of Prickly Pear cactus that has made True Nopal Cactus Water the number one selling cactus water in the world. With less than half the calories and sugar in coconut water, True Nopal is 100% vegan and packed with electrolytes, potassium, magnesium, and antioxidants.

In addition to good old-fashioned H20, you boost your body’s ability to stay hydrated by adding cactus water to your pre, during and post-hike hydration regimen. Cactus Water is the ideal daily hydration beverage and helps your cells to absorb and maintain more nutrients and minerals than simply drinking water alone. Cactus water is the latest hydration must-have for pro-athletes, sports trainers, yogis, marathoners, sports nutritionists, and wellness gurus.

True Nopal is currently sold in the US, UK, Ireland, New Zealand and Guam in over 9,000 grocery and health food stores including Sprouts, Whole Foods, Albertson’s, Safeway, Kroger, Fry’s, Waitrose (UK), Tesco (UK) and many other retailers. The product also retails online and is listed as ‘Amazon’s Choice’ for the category on Amazon.com.

Many of the Valley’s premier hotels, resorts, restaurants and attractions also offer True Nopal Cactus Water for in-room beverage selections, spa and wellness programs and retail boutiques including The Phoenician Resort and Spa, The Westin Kierland Resort, Four Seasons Resort at Troon North, Hyatt Gainey Ranch Resort and Spa, JW Marriott Camelback Inn, The Scottsdale Plaza Resort, AC Hotel Tempe, and L’Auberge de Sedona. A number of restaurants and attractions also offer True Nopal Cactus Water including Farm and Craft in Scottsdale, Chloe’s Corner at Kierland Commons, Gertrude’s at the Desert Botanical Garden and The Grand Canyon Shops.

True Nopal believes in providing products that are great tasting and good for you that also support an active and healthy lifestyle, so keep an eye out for the #TrueNopalTrailTakeover team as you hit the trails this season and remember to #HikeHydrated all year long.

To join in on the #TrueNopalTrailTakeover and #HikeHydrated campaign and stay up to date where the next trail hydration station is, follow @TrueNopal on Facebook and Instagram.

About True Nopal:
True Nopal, based in Scottsdale Arizona, is the number one selling Cactus Water brand in the world and the creator of the Cactus Water category. True Nopal believes in providing products that are both good tasting and good for you while helping support an active, healthy lifestyle. True Nopal is passionate about doing things that are beneficial to people and the environment. We maintain a faithful commitment to preserving and sustaining the planet with a socially conscious effort to help make Earth a better place. For more information, please visit www.truenopal.com

by: https://www.fb101.com/2017/11/scottsdale-based-true-nopal-cactus-water/https://www.fb101.com/2017/11/scottsdale-based-true-nopal-cactus-water/

Sep 7

NBC News 12 Cactus Water vs coconut water

By: Kristen Keogh

There’s nothing more ‘Arizona’ than a cactus.

It turns out while we love looking at them, Arizonans might love drinking them even more.

A Scottsdale entrepreneur is turning the desert dwelling prickly pear cactus into a beverage that contains just the cactus and water combined.

“I was on a run on one of the amazing trails we have in Arizona and the prickly pear was in bloom and I thought it was amazing that this plant could grow and thrive and produce a fruit without any water in one of the harshest climates in the world,” said Tom Zummo, creator of TrueNopal. “I knew there was a reason it was there.”

He did some research and learned it has a ton of benefits beyond hydration. Tom says cactus water can keep your skin healthy, aid in muscle recovery and even cure a hangover.

“The prickly pear is the only plant in the world with all 24 known betalain antioxidants,” Zummo said.

He also says it has less sugar and fewer calories than sports drinks and coconut water. Plus it has a natural strawberry kiwi taste.

“I looked to fill that gap with something healthy that tastes good, low-calorie and low-sugar,” Zummo said.

The 12 News weather team warns when we’re facing excessive heat like we’re about to see (a warning is in effect from Saturday to Thursday), you should try to limit dehydrating beverages containing alcohol, caffeine and sugar.

In a coconut water we purchased at Sprouts, we discovered for every 8 ounces you consume, you’re getting 11 grams of sugar. For every 8 ounces of cactus water, you’re only consuming four grams of sugar and about a third of the calories.

Zummo’s company started in Scottsdale, where he grew up but it’s about to go global. He just partnered with Suntory, a multi-billion dollar company that will distribute his cactus water around the world.

He knows his fellow Arizonans need it the most, though.

“It will quench your thirst in this Arizona heat,” Zummo said.

You can buy TrueNopal at Sprouts, Whole Food, AJ’s and Amazon.com.

Jul 19

Homegrown concept to turn Prickly Pear fruit into Water goes Global

By: FOX 10 Arizona

What started out as an idea is now turning into a bustling worldwide business for one Valley man.

“Prickly Pear is indigenous to Arizona,” said Tom Zummo, CEO of True Nopal Cactus Water. “We’re surrounded by it.”

Zummo’s idea was to turn Prickly Pear cactus into bottled water. He’s now joined forces with one of the biggest beverage distributors in the world. The Prickly Pear was something Zummo never really thought much of, until one day, he had an idea.

“It was just something that came to me while I was on my run through Scottsdale,” said Zummo. He wondered if he could take the Prickly Pear fruit, and create a drink out of it. This was back in 2013, when coconut water and other beverages like it were all the rage.

“I started doing some research to see what kind of benefits were behind the Prickly Pear, and it was amazing,” said Zummo. He found the juice was sweet, had less sugar than coconut water, and was packed with Vitamin C and electrolytes.

Zummo decided to start a business selling the water, and that’s when Zummo said True Nopal Cactus Water was born. The Prickly Pear fruit is harvested from the Sonoran Desert, pressed, processed and then bottled.

In the four years since Zummo started, the business has been growing. He recently signed a deal with Suntory, one of the largest beverage distributors in the world.

“The brand is like one of my children,” said Zummo. “You want to see your children excel and do magnificent things in their life, and my vision was to always see this be a global brand.”

True Nopal will now be distributed to stores around the globe

Jun 22

Coconut water paves the way for Scottsdale company selling Cactus Water

By: Justin Pazera

SCOTTSDALE, AZ – The clocks in Tom Zummo’s office are set to London, Tokyo and Scottsdale and you really could say timing has been everything to his business.

“Coconut water did pave the way for us to exist,” said Zummo, the owner of True Nopal. “It gave consumers a glimpse into plant waters.”

So think coconut water but not. Instead, the key ingredient in True Nopal is the prickly pear cactus.

“I went on a quest for something that tastes good that has the same benefits with lower calories and lower sugar,” said Zummo.

He says True Nopal water has half the sugar and calories compared to some coconut waters and it’s also high in antioxidants. It took them a while to come up with this particular recipe but it’s been a win with customers.

“We added agave. We added sugar and realized that we wanted to keep it true to form and we just left it in its original state,” said Zummo.

Packaging is done in other parts of the country but the headquarters is still in Scottsdale. Shipments for Amazon are also done right here in the Valley.

True Nopal is available on Amazon and also in local Fry’s, Whole Foods, AJ’s Fine Foods, Sprouts and Natural Grocers.

May 2

10 Reasons Why You Should Drink Cactus Water

By: FEMALE FIRST

Coconut water has long been the drink of choice for gym-goers and healthy living millennials, but there’s a new kid in town. Cactus water is the newest plant-based water to hit the scene, and not only is it more delicious than the not-so-humble coconut, but there’s a handful of other reasons why you should make the switch! Check out our 10 reasons why you should start drinking cactus water:

Cactus water has many benefits

1. It tastes better.
Like we said, the humble cactus (and cactus water) tastes much better than coconut water. Made from the prickly pear, fruit found on the Nopal Cactus, cactus water has a slightly berry taste which makes it much easier on the taste buds!

2. It’s naturally low in sugars & low calorie.
Not to brag, but cactus water has half the amount of sugars and calories than the leading coconut water brand. Tasty and guilt-free? Sign us up!

3. It’s super(food)!
For centuries, the people of the Sonoran Desert have benefitted from the goodness of this superfood for its hydrating properties. Not only that, but it has no fat, no added sugars, no sodium, no preservatives and its even gluten-free!

4. Your Next Hangover Cure.
One of cactus water’s most popular uses is to help relieve a hangover; cactus water has plenty of anti-inflammatory qualities which can help reduce headaches associated with too much alcohol. Not only that, but it can help with sickness and the dry-mouth feeling the next day.

5. Speaking of hangovers…
Cactus water is the perfect mix for any fruity cocktail or mocktail. Try it in your favourite cocktail this weekend. Cactus water’s sweet fruity flavour pairs well with vodka or tequila based cocktails.

6. It will keep you hydrated.
The Nopal Cactus is a self-sustaining plant that thrives in the Arizona desert and retains water to stay hydrated in the Arizona desert. Who better to trust to keep you hydrated than a plant which flourishes in the desert heat?

7. Your new BFF in the kitchen.
Cactus water can be cooperated into all of your favourite healthy recipes, such as pancakes, smoothies and even jelly.

8. It’s loaded with anti-aging antioxidants.
The Prickly Pear is believed to be the only source of all 24 betalains (antioxidants) and is naturally rich in nutrients such as vitamin C, electrolytes (magnesium, calcium & potassium) and is even high in fibre.

9. It’s anti-inflammatory.
Due to the high levels of antioxidants and electrolytes, cactus water can reduce inflammation. Say goodbye to those under-eye bags and hello to glowing skin!

10. Get it delivered to your door.
You can get cactus water delivered with your next Ocado order! Our favourite brand of choice? The UK’s first cactus water, true nopal cactus water.

true nopal cactus water retails for £1.69 (330ml) and £3.49 (1L) from Ocado, Waitrose, Fitness First, Nuffield gyms and many independent health food stores & at www.truenopal.co.uk.

Read more: http://www.femalefirst.co.uk/health/cactus-water-1056254.html#ixzz4sUigE2C5

Oct 16

Wall Street Journal The Next Hot Trends in Food

By JULIE JARGON and ANNIE GASPARRO
Oct. 16, 2016 10:18 p.m. ET

The Next Hot Trends in Food

Not too far in the future, when you reach for a healthy drink, it might be full of water from a cactus.

The next healthy beverage: plant waters
The coconut-water fad appears to have unleashed a new category in the drink aisle: plant waters. From aloe water and maple water to artichoke water and cactus water, they are replacing more sugary sports drinks and artificially flavored waters that don’t appeal to consumers’ desire for nutritious and natural beverages.

While U.S. soda sales fell for the 11th year in a row last year, coconut water sales rose 27%, according to market research firm Technavio.

Some drinks are more likely to make it from health-food stores to convenience stores than others. Maple water and cactus water are more appealing than, say, artichoke water, since many people know cactuses contain water and view maple syrup as tasty.

Not only do these provide more flavor than plain water, they also tout health benefits beyond hydration. Aloe-vera juices claim to aid digestion and weight loss. Cactus-water makers say their drinks contain electrolytes and antioxidants.

Some of these plant waters are already popping up next to coconut water in mainstream grocery stores such as Kroger. The new plant waters are taking aim at the coconut beverage, advertising that maple water or cactus water contains significantly less sugar.

Jul 11

Fancy Water Taste Test

NICK HARRIS-FRY 7 JUL 2016
Left to right: What A Melon, Simplee Aloe, True Nopal Cactus Water, Vita Coco Coconut Water, Tree WaterTrue Nopal Cactus Water

Today’s water is so much more than a tasteless fusion of hydrogen and oxygen, with almost every kind of plant incorporated into special brands of H2O.

The claims these newfangled waters make are grand ones, especially when you consider that old-fashioned regular water is pretty good in terms of hydration and contains no calories. Coach decided to see if it really is time to give up on plain tap.

RECOMMENDED: 20 Things You Should Know About Water

What A Melon

Why: Watermelon water, with the pips handily removed. Like cactus water [below] it promises to hydrate you naturally, and also contains lycopene, a handy antioxidant primarily found in red fruit and veg. £2, available at Planet Organic and Wholefoods. whatamelonwater.com

The Coach says: Watermelons are the king of summer fruits, so having a drink containing their tasty essence minus the damnable pips is a real treat for sunny days.

Simplee Aloe

Why: Aloe Vera extract has apparently been drunk for 5,000 years, with benefits mooted to include healthier skin and an immune system boost. £1.69, available at Sainsbury’s, Asda and Waitrose. simpleealoe.com

The Coach says: Simplee Aloe comes in two flavours – grape & lemon and apple & mango – both of which are eminently acceptable, even if it feels a bit of a shame that neither reveal the mysterious taste of aloe.

True Nopal Cactus Water

Why: This prickly pear beverage promises to make you feel the power of the cactus. Fortunately that doesn’t mean sticking spines down your throat, but instead providing natural hydration with no added sugars. Like water. £1.69, available at Boots and Waitrose. truenopal.com

The Coach says: A sweet, slightly tropical taste. Coach did not feel the power of the cactus, which was both a disappointment and a relief, but True Nopal’s offering is undoubtedly refreshing.

Vita Coco Coconut Water

Why: The doyenne of fancy H2O, coconut water’s reputation is built on the claim it rehydrates you better than normal water due to the dose of vitamins and minerals it contains. That and the rumour it’ll help ease hangovers. £1.69, available at Tesco, Sainsbury’s and Waitrose. vitacoco.com/uk

The Coach says: An acquired taste. It’s a tad coconutty, not as much as you’d expect, and despite seeming pretty diluted at first, the cloying sweetness starts to grate halfway though the carton.

Tree Water

Why: Bottled sap from birch, maple and bamboo trees that promises plenty of natural nutrients. And the birch water is claimed to taste clean. Mmm… clean. £2.50, available at Boots, Planet Organic and Waitrose. sibberi.com

The Coach says: The birch water does taste clean, in that it doesn’t taste of much. The maple sap is a little sweeter, while the bamboo water was a tad woody. Take your choice: clean, sweet or woody.

Jun 30

True Nopal Cactus Water Distribution Continues to Accelerate at a Rapid Rate

Scottsdale Arizona – (June 30, 2016) – True Nopal the number one selling cactus water brand and innovator of the category announced today that its distribution continues to accelerate at a rapid rate. Recent new store placement includes, Albertsons/Safeway, Stop & Shop, Giant, AJ’s, PCC, New Leaf, Winn Dixie, Bi-Lo, Harris Teeter, Tom Thumb, Tops, Fresh Vitamins & Neighborhood Market.
Tom Zummo, CEO and Founder, stated, “Today’s consumers are extremely savvy, not only are they seeking a great tasting beverage they are also looking for something that is low in calories, low in sugar and provides other benefits. With less than half the calories and sugar as other plant waters, while still providing electrolytes, potassium, magnesium and antioxidants, True Nopal cactus water hits all of the marks.” He then went on to say, “Although a cactus may not demand much water to grow, consumers are demanding cactus water and this is precisely what is fueling our growth both domestically and internationally.”
For more information or to find a local retailer near you, readers can visit www.truenopal.com

Apr 4

True Nopal Cactus Water Expands into Whole Foods Pacific North West

Scottsdale Arizona – (March 29, 2016) – True Nopal, the leading Cactus Water manufacturer announces today that it has expanded its footprint within Whole Foods Markets by entering the chains Pacific North West division.

True Nopal is made from the fruit of the prickly pear cactus and contains all 24 powerful betalain antioxidants and no added sugar. True Nopal is best known as a low-calorie alternative to a variety of plant waters, specifically coconut water, in which True Nopal has less than half the calories and sugar along with a wonderful fruity taste. With only 18 calories per serving, 4 grams of naturally occurring sugar, from the fruit itself, potassium, magnesium and electrolytes, many consumers are quickly recognizing that True Nopal Cactus Water is a healthier alternative.
“Continued growth within the Whole foods channel is exuberating and has been exactly what we were looking for.” Stated Tom Zummo Founder and CEO of True Nopal. He then went on to say, “As a grocer that handles only the highest quality food and beverages we are thrilled to be able to expand our footprint within the chain and we are looking forward to additional growth, within Whole Foods, in the near future.”

For more information or to find a local retailer near you, readers can visit www.truenopal.com

About True Nopal:

True Nopal,is the innovator and Cactus Water category leader based in Scottsdale Arizona. True Nopal believes in providing products that are both good tasting and good for you by helping support your active, healthy lifestyle. They are passionate about doing things that are good for the environment. True Nopal maintains a faithful commitment to preserving and sustaining the planet – specifically the North American deserts from which True Nopal cactus water was born. For more information, visit www.truenopal.com

EDITOR’S NOTE: For more information on True Nopal Cactus Water, please contact 480-636-8044 or [email protected]

Apr 4

Lucozade Ribena Suntory brings True Nopal cactus water to UK & Ireland

Lucozade Ribena Suntory is to launch a cactus water in the UK & Ireland.

The company has signed a distribution agreement wirth True Nopal Holdings, producer of the True Nopal Cactus Water brand. True Nopal is based in Scottsdale, Arizona.

Tom Zummo CEO of True Nopal, said: “This is a huge step towards reaching our goal in having True Nopal Cactus Water on the shelf and in the hands of consumers around the world. Lucozade Ribena Suntory will prove to be exceptional partners as their massive distribution network will help True Nopal enter into untapped markets.”

Peter Harding, COO of Lucozade Ribena Suntory added: “We are excited to be the exclusive distribution partner in the UK and Ireland for such an innovative brand. It’s our ambition to revolutionize drinking by offering consumers premium unique drinking experiences.”

According to the producer, True Nopal Cactus Water is 100% natural and contains both antioxidants and electrolytes.