Tag Archives: truenopal.com

Sep 7

NBC News 12 Cactus Water vs coconut water

By: Kristen Keogh

There’s nothing more ‘Arizona’ than a cactus.

It turns out while we love looking at them, Arizonans might love drinking them even more.

A Scottsdale entrepreneur is turning the desert dwelling prickly pear cactus into a beverage that contains just the cactus and water combined.

“I was on a run on one of the amazing trails we have in Arizona and the prickly pear was in bloom and I thought it was amazing that this plant could grow and thrive and produce a fruit without any water in one of the harshest climates in the world,” said Tom Zummo, creator of TrueNopal. “I knew there was a reason it was there.”

He did some research and learned it has a ton of benefits beyond hydration. Tom says cactus water can keep your skin healthy, aid in muscle recovery and even cure a hangover.

“The prickly pear is the only plant in the world with all 24 known betalain antioxidants,” Zummo said.

He also says it has less sugar and fewer calories than sports drinks and coconut water. Plus it has a natural strawberry kiwi taste.

“I looked to fill that gap with something healthy that tastes good, low-calorie and low-sugar,” Zummo said.

The 12 News weather team warns when we’re facing excessive heat like we’re about to see (a warning is in effect from Saturday to Thursday), you should try to limit dehydrating beverages containing alcohol, caffeine and sugar.

In a coconut water we purchased at Sprouts, we discovered for every 8 ounces you consume, you’re getting 11 grams of sugar. For every 8 ounces of cactus water, you’re only consuming four grams of sugar and about a third of the calories.

Zummo’s company started in Scottsdale, where he grew up but it’s about to go global. He just partnered with Suntory, a multi-billion dollar company that will distribute his cactus water around the world.

He knows his fellow Arizonans need it the most, though.

“It will quench your thirst in this Arizona heat,” Zummo said.

You can buy TrueNopal at Sprouts, Whole Food, AJ’s and Amazon.com.

Jun 22

Coconut water paves the way for Scottsdale company selling Cactus Water

By: Justin Pazera

SCOTTSDALE, AZ – The clocks in Tom Zummo’s office are set to London, Tokyo and Scottsdale and you really could say timing has been everything to his business.

“Coconut water did pave the way for us to exist,” said Zummo, the owner of True Nopal. “It gave consumers a glimpse into plant waters.”

So think coconut water but not. Instead, the key ingredient in True Nopal is the prickly pear cactus.

“I went on a quest for something that tastes good that has the same benefits with lower calories and lower sugar,” said Zummo.

He says True Nopal water has half the sugar and calories compared to some coconut waters and it’s also high in antioxidants. It took them a while to come up with this particular recipe but it’s been a win with customers.

“We added agave. We added sugar and realized that we wanted to keep it true to form and we just left it in its original state,” said Zummo.

Packaging is done in other parts of the country but the headquarters is still in Scottsdale. Shipments for Amazon are also done right here in the Valley.

True Nopal is available on Amazon and also in local Fry’s, Whole Foods, AJ’s Fine Foods, Sprouts and Natural Grocers.