Tag Archives: vegan

Sep 7

NBC News 12 Cactus Water vs coconut water

By: Kristen Keogh

There’s nothing more ‘Arizona’ than a cactus.

It turns out while we love looking at them, Arizonans might love drinking them even more.

A Scottsdale entrepreneur is turning the desert dwelling prickly pear cactus into a beverage that contains just the cactus and water combined.

“I was on a run on one of the amazing trails we have in Arizona and the prickly pear was in bloom and I thought it was amazing that this plant could grow and thrive and produce a fruit without any water in one of the harshest climates in the world,” said Tom Zummo, creator of TrueNopal. “I knew there was a reason it was there.”

He did some research and learned it has a ton of benefits beyond hydration. Tom says cactus water can keep your skin healthy, aid in muscle recovery and even cure a hangover.

“The prickly pear is the only plant in the world with all 24 known betalain antioxidants,” Zummo said.

He also says it has less sugar and fewer calories than sports drinks and coconut water. Plus it has a natural strawberry kiwi taste.

“I looked to fill that gap with something healthy that tastes good, low-calorie and low-sugar,” Zummo said.

The 12 News weather team warns when we’re facing excessive heat like we’re about to see (a warning is in effect from Saturday to Thursday), you should try to limit dehydrating beverages containing alcohol, caffeine and sugar.

In a coconut water we purchased at Sprouts, we discovered for every 8 ounces you consume, you’re getting 11 grams of sugar. For every 8 ounces of cactus water, you’re only consuming four grams of sugar and about a third of the calories.

Zummo’s company started in Scottsdale, where he grew up but it’s about to go global. He just partnered with Suntory, a multi-billion dollar company that will distribute his cactus water around the world.

He knows his fellow Arizonans need it the most, though.

“It will quench your thirst in this Arizona heat,” Zummo said.

You can buy TrueNopal at Sprouts, Whole Food, AJ’s and Amazon.com.

Jun 22

Coconut water paves the way for Scottsdale company selling Cactus Water

By: Justin Pazera

SCOTTSDALE, AZ – The clocks in Tom Zummo’s office are set to London, Tokyo and Scottsdale and you really could say timing has been everything to his business.

“Coconut water did pave the way for us to exist,” said Zummo, the owner of True Nopal. “It gave consumers a glimpse into plant waters.”

So think coconut water but not. Instead, the key ingredient in True Nopal is the prickly pear cactus.

“I went on a quest for something that tastes good that has the same benefits with lower calories and lower sugar,” said Zummo.

He says True Nopal water has half the sugar and calories compared to some coconut waters and it’s also high in antioxidants. It took them a while to come up with this particular recipe but it’s been a win with customers.

“We added agave. We added sugar and realized that we wanted to keep it true to form and we just left it in its original state,” said Zummo.

Packaging is done in other parts of the country but the headquarters is still in Scottsdale. Shipments for Amazon are also done right here in the Valley.

True Nopal is available on Amazon and also in local Fry’s, Whole Foods, AJ’s Fine Foods, Sprouts and Natural Grocers.

Jun 6

Is Cactus Water the New Coconut Water?

by on

We all know about coconut water by now. It’s delicious, hydrating and slightly sweet with a hint of nuttiness. It’s taken America by storm, and just when you thought you found your new life elixir, a new health water appears on the scene that’s vying for its spot. That fierce new competitor is cactus water, a popular drink in South America and Mexico loaded with anti-aging antioxidants and a handful of electrolytes.

Unlike coconut, cactus has a berry undertone. The fruits are juiced and pureed and usually blended with a citrus concentrate. Think watermelon meets kiwi. Early research suggests a link between ingesting cactus flesh and a decrease in inflammation and blood glucose levels. Other studies have found that the fibrous pectin in the plant may lower diabetics’ need for insulin. It’s also used as a hangover helper in Mexico. The antioxidant found in prickly pear extract — betalains — has been shown to reduce symptoms of nausea and dry mouth. Or, you can use it to create the hangover. The fruity undertones of the water make it an extremely versatile base: Blend your Cosmopolitans with prickly pear cactus and aloe or mix in cactus water with tequila.

These days, the prickly pear juice can be found at most health food stores like Whole Foods. While its claim as a top superfood may just be another fleeting fad, it most definitely is a healthy alternative to sodas and sugar-heavy juices.

Best part? It contains half the sugar and calories of most coconut water brands.

We’re liking the sound of that.

Jun 2

6 Reasons Cactus Water Is the New Coconut Water

JUN 2, 2015

6 Reasons Cactus Water Is the New Coconut Water
Say goodbye to that hangover.

 We don’t mean to knock coconut water, but we can’t help but take notice of the new kid on the block—cactus water, which is a popular drink in South America and Mexico. Loved by health freaks and beauty enthusiasts alike, the latest twist on H20 is making waves (and not for nothing). Here, find six reasons why you might want to start drinking the succulent stuff.

It tastes better
Of course this is a matter of opinion, but its light, berry taste is said to be easier on the palette than coconut water’s sweet, nutty taste.

It’s loaded with anti-aging antioxidants
While many plant waters are taken straight from the tree or fruit, cactus water is primarily derived from prickly pear concentrate and extract. Fun fact: prickly pear cactus is the only fruit which contains all 24 known betalains AKA powerful antioxidants, like calcium, magnesium, and phosphorus, which revitalize skin for a healthy glow and fight signs of aging.

It’s naturally low in sugar and low calories
If there’s one category where cactus water has coconut water totally beat, it’s in this department. It has half the sugar and calories of many coconut water brands.

It will keep you hy-dra-ted
If we’re going to trust anything to help us stay moisturized, it’s a self-sustaining, water-storing cactus plant. The thirst-quenching cactus extract will help lock in skin’s moisture to protect it from dryness.

It’s anti-inflammatory
Because it’s chock full of antioxidants and electrolytes, it reduces inflammation. So, say buh-bye to puffy morning face, particularly those pesky under-eye bags.

It will cure your hangover
Research has shown that if you drink cactus water before drinking alcohol, it can reduce hangover symptoms, like dry mouth and nausea, thanks to those potent betalains. So, cheers!

www.truenopal.com

 

Mar 27

Cactus Fizz Cocktail

Cactus Fizz Cocktail

True Nopal Cactus water and natural agave tequila combine to add a sweet spike to this cocktail Cactus Fizz Cocktail
Cactus Fizz Cocktail

Photo Credit

Corbis Images

This Recipe

  • Skill Level: Beginner
  • Start to Finish: Less than 15 minutes

All you need are four ingredients to craft this fancy-looking cocktail. And you’ll be pleasantly be surprised by how the cactus water’s fruity flavor pairs with the naturally sweet taste of the agave tequila.

Ingredients:

  • 5 1/2 ounces true nopal cactus water
  • 1 ounce blanco agave tequila
  • 2 ounces fresh squeezed grapefruit
  • 1 1/2 ounces soda water

Directions:

Directions

In a shaker, add cactus water, blanco agave tequila and fresh squeezed grapefruit. Shake well. Pour over ice. Top with soda water and lightly stir. Optional: Garnish with sugar or salt on rim with a grapefruit wedge.

Recipe provided by True Nopal cactus water

 

Feb 2

How’s Your Super Bowl Hangover? Prickly Pear Water Could Help

By David Hammond

Did you enjoy the Super Bowl, yesterday? Did you over-indulge in food, drink, and mindless cheering, uncontrollable and highly voluble hatred of the opponents, senseless and undeserved identification with the victors?

That’s nice.

I’ve heard that when one drinks too much, one can expect a headache the next day. It’s called a “hangover,” and it’s likely that some of you reading this may be experiencing one right now (as well as guilt over all the things you ate and drank, all the things you said to your family and friends during the intoxicated violence of game day, perhaps even a pang of guilt over all the people you injured — physical and emotionally – while throwing things around and generally being a sports-crazed mania).

Last week, I was sent a bottle of True Nopal, the water of the prickly pear, which is the oblong fruit of the nopal cactus. The prickly pear is green, with armadillo-like studs on its skin, and an interior that’s richly red. In Spanish, it’s called “Tuna,” and although I’ve enjoyed the water of the nopal cactus paddles, I’ve never had the water of the prickly pear.

According to the literature, “The prickly pear cactus is the only known plant to contain all 24 known betalain antioxidants, which are known to detoxify the body at the cellular level.”

Nopal also contains high levels of vitamins A,C, and K and loads of amino acids [http://www.naturalhealth-solutions.net/healthy-eating/nopal-the-magic-in-the-cactus-plant].

True Nopal is much less sweet than other fruit waters you might know, with a lightly flowery nose and beautiful pinkish-red color. Like many Mexican aguas fresca, it is very refreshing all by itself, and because it’s less sweet, a good accompaniment to foods.

So after your highly toxic Super Bowl Sunday – filled with fried food and rage and booze – consider detoxifying yourself with the water of the prickly pear.

I like mixing True Nopal 4:1 with Sauza 901 Tequila: 2 birds/1 stone, hair of the dog, etc.

You can find out more about this beverage at their site: click here.

Jan 14

bon appetit: 7 strange flavored waters to try – or not

January 14, 2015 /
Written by Michael Y. Park

If you ever felt like a sap for paying $4 for a bottle of flavored water, you can now buy actual maple water to drive the point home. Or you can pick out a flavored water based on color, not taste. And why not get your dog in on the fad, too? There’s a flavored water just for Fido.

For years now, flavored waters have been the big thing in rehydration, with companies touting their vegetable- and fruit-infused H2O as “phytonutrient”-packed, antioxidant-filled, electrolyte-crammed ambrosias that’ll have you fighting off colds, embracing Mother Nature, and feeling like a five-year-old again. Cucumber water and lemon water have gone from being the mainstays of country clubs to coming in plastic bottles decorated with skinny-dipping slices. And try to tally up the number of people you know who’ve adopted coconut water as their go-to refreshment last couple years. (Or just name the celebrities who quaff the stuff, like Rihanna, Madonna, and Demi Moore.)

But it gets weirder from there. Just take a gander ….

Cactus Water
If it works for camels and for cartoon characters lost in the desert, why wouldn’t it work as a bottled drink? The folks at True Nopal took the Nopal cactus (i.e. prickly pear) and have marketed as a lower-calorie, lower-sugar competitor to, yes, coconut water, and it’s got a fruity taste that might appeal to an even wider market. And no needles!

Maple Water
Canadian-based Seva describes maple water as “pure maple sap, the clear and nourishing water the flows naturally out of maple trees each spring. … It’s like drinking maple water right from the tree!” Except, we hope, the part about picking out flakes of tree bark from your lips.

Bacon-Infused Water
Yes, of course someone came up with bacon-infused water, because the “bacon thing” is never going to end. In this case, the bacon flavoring comes in the form of effervescent tablets you added to your water to create a bubbly, pork-flavored drink. (You could probably recreate the effect by dropping a couple slices of bacon into your seltzer water.) Thankfully, these tablets no longer seem to be available.

Chocolate-Mint Water
Though Metromint’s “chocolatemint” flavor has been around for a while now, it’s still a puzzler. Is it meant to appeal to chocolate lovers who don’t actually love chocolate enough to actually, y’know, eat chocolate or drink cocoa? To supposed chocoholics who don’t want that luscious chocolate-y smoothness that’s such an integral part of the chocolate experience? Is it a scientific experiment about whether certain flavors are still appealing if you strip away their normal visual and textural cues? At least we can rest easy knowing the “guilt-free anytime delight” was made with “real mint” grown in Washington’s Yakima Valley, though the website makes no mention of the chocolate part of the equation.

Flavored Water for Dogs
You’ve probably already figured out that dog-food commercials are meant to appeal to human owners’ appetites and not canines (we don’t care how smart your dog is, he couldn’t care less whether or not his canned meal resembles beef stew or chicken pot pie). So you won’t be surprised to know that there’s a line of flavored waters for dogs. K9 Water comes in chicken, beef, liver, and lamb, (no, there’s no toilet-water flavor), and according to the California-based company that makes it, it’s “rebarkably refreshing™.” Because dogs love puns, too.

Jan 5

life & style magazine star swap says “swap coconut water for cactus water.”

Life & style magazine star swap says “swap coconut water for cactus water.” Move over, coconut! True nopal cactus water is not only a super-hydrating nutrient powerhouse, it contains about half the sugar and calories of coconut water at just 24 calories a glass.

Dec 18

beverage world magazine names true nopal cactus water hot innovative and trendsetting beverage of 2014

True Nopal, a new player in the plant water category, has taken the industry by storm this year. Beverage World Magazine has included them in their 2014 HIT list that ran in the December issue where they discuss the newest drinks to revolutionize the space that coconut water paved.

With Beverage World being an industry opinion leader read by important decision makers who influence the latest and hottest trends in the market, the accolade is helping True Nopal pick up even more steam, paving the way for other beverage products that are packed with nutrients.

“We are honored to be included in Beverage World’s 2014 HIT list,” said Tom Zummo, Chief Executive Officer of True Nopal Cactus Water. “We are so humbled that others see in True Nopal what we have seen since day one. We wanted to produce a drink that not only tasted good but that was also good for you and we couldn’t be happier that other people are recognizing this as well.”

“Only the savviest of retailers have the foresight to see potential in products the public is starting to embrace,” Zummo continued. “And after just six months on the shelves, we are now sold in over 3,000 retailers nationwide.”

Dec 14

true nopal cactus water on the shelf in whole foods

SCOTTSDALE, Ariz. — True Me Brands LLC announced today that Whole Foods Market has brought in True Nopal Cactus Water, the delicious and hydrating new beverage derived from the prickly pear cactus. With half the calories and sugar of coconut water, the sought after drink will be available to the health-savvy early adopters who frequent their Southern Division stores.

Health and nutrition experts credit True Nopal as an excellent source of hydration. 100% natural, inherently sweet and sodium-free, the prickly pear cactus is the only plant in the world to contain all 24 boosting betalain antioxidants, which makes True Nopal an excellent source of those nutrients. It packs such a hydrating punch that studies show it can even aid in rebounding from a hangover.

“It takes a certain savoir-faire to cut through the clutter in today’s crowded health market,” said Tom Zummo, Chief Executive Officer of True Nopal Cactus Water. “We’ve made landing the Whole Foods account a priority for that reason. Their customer is our customer – a knowledgeable and informed head of household who makes no compromises for their own and their families’ well-being.”

True Me Brands, LLC, True Nopal’s parent company and the pioneer of the cactus water category, has enjoyed rapid growth and a slew of national distribution commitments. In just a matter of months, the company has catapulted True Nopal onto the shelves of more than 3,000 stores across the country.

True Nopal is available at Whole Foods in both 1 liter and 500 mL sizes. The drink is all natural and contains no added sugars, no fat, no cholesterol, no sodium, no GMOs, it is gluten-free and both vegan and Kosher certified.