Tag Archives: yoga

Sep 7

NBC News 12 Cactus Water vs coconut water

By: Kristen Keogh

There’s nothing more ‘Arizona’ than a cactus.

It turns out while we love looking at them, Arizonans might love drinking them even more.

A Scottsdale entrepreneur is turning the desert dwelling prickly pear cactus into a beverage that contains just the cactus and water combined.

“I was on a run on one of the amazing trails we have in Arizona and the prickly pear was in bloom and I thought it was amazing that this plant could grow and thrive and produce a fruit without any water in one of the harshest climates in the world,” said Tom Zummo, creator of TrueNopal. “I knew there was a reason it was there.”

He did some research and learned it has a ton of benefits beyond hydration. Tom says cactus water can keep your skin healthy, aid in muscle recovery and even cure a hangover.

“The prickly pear is the only plant in the world with all 24 known betalain antioxidants,” Zummo said.

He also says it has less sugar and fewer calories than sports drinks and coconut water. Plus it has a natural strawberry kiwi taste.

“I looked to fill that gap with something healthy that tastes good, low-calorie and low-sugar,” Zummo said.

The 12 News weather team warns when we’re facing excessive heat like we’re about to see (a warning is in effect from Saturday to Thursday), you should try to limit dehydrating beverages containing alcohol, caffeine and sugar.

In a coconut water we purchased at Sprouts, we discovered for every 8 ounces you consume, you’re getting 11 grams of sugar. For every 8 ounces of cactus water, you’re only consuming four grams of sugar and about a third of the calories.

Zummo’s company started in Scottsdale, where he grew up but it’s about to go global. He just partnered with Suntory, a multi-billion dollar company that will distribute his cactus water around the world.

He knows his fellow Arizonans need it the most, though.

“It will quench your thirst in this Arizona heat,” Zummo said.

You can buy TrueNopal at Sprouts, Whole Food, AJ’s and Amazon.com.

Jul 19

Homegrown concept to turn Prickly Pear fruit into Water goes Global

By: FOX 10 Arizona

What started out as an idea is now turning into a bustling worldwide business for one Valley man.

“Prickly Pear is indigenous to Arizona,” said Tom Zummo, CEO of True Nopal Cactus Water. “We’re surrounded by it.”

Zummo’s idea was to turn Prickly Pear cactus into bottled water. He’s now joined forces with one of the biggest beverage distributors in the world. The Prickly Pear was something Zummo never really thought much of, until one day, he had an idea.

“It was just something that came to me while I was on my run through Scottsdale,” said Zummo. He wondered if he could take the Prickly Pear fruit, and create a drink out of it. This was back in 2013, when coconut water and other beverages like it were all the rage.

“I started doing some research to see what kind of benefits were behind the Prickly Pear, and it was amazing,” said Zummo. He found the juice was sweet, had less sugar than coconut water, and was packed with Vitamin C and electrolytes.

Zummo decided to start a business selling the water, and that’s when Zummo said True Nopal Cactus Water was born. The Prickly Pear fruit is harvested from the Sonoran Desert, pressed, processed and then bottled.

In the four years since Zummo started, the business has been growing. He recently signed a deal with Suntory, one of the largest beverage distributors in the world.

“The brand is like one of my children,” said Zummo. “You want to see your children excel and do magnificent things in their life, and my vision was to always see this be a global brand.”

True Nopal will now be distributed to stores around the globe

Jun 22

Coconut water paves the way for Scottsdale company selling Cactus Water

By: Justin Pazera

SCOTTSDALE, AZ – The clocks in Tom Zummo’s office are set to London, Tokyo and Scottsdale and you really could say timing has been everything to his business.

“Coconut water did pave the way for us to exist,” said Zummo, the owner of True Nopal. “It gave consumers a glimpse into plant waters.”

So think coconut water but not. Instead, the key ingredient in True Nopal is the prickly pear cactus.

“I went on a quest for something that tastes good that has the same benefits with lower calories and lower sugar,” said Zummo.

He says True Nopal water has half the sugar and calories compared to some coconut waters and it’s also high in antioxidants. It took them a while to come up with this particular recipe but it’s been a win with customers.

“We added agave. We added sugar and realized that we wanted to keep it true to form and we just left it in its original state,” said Zummo.

Packaging is done in other parts of the country but the headquarters is still in Scottsdale. Shipments for Amazon are also done right here in the Valley.

True Nopal is available on Amazon and also in local Fry’s, Whole Foods, AJ’s Fine Foods, Sprouts and Natural Grocers.

Jun 6

Is Cactus Water the New Coconut Water?

by on

We all know about coconut water by now. It’s delicious, hydrating and slightly sweet with a hint of nuttiness. It’s taken America by storm, and just when you thought you found your new life elixir, a new health water appears on the scene that’s vying for its spot. That fierce new competitor is cactus water, a popular drink in South America and Mexico loaded with anti-aging antioxidants and a handful of electrolytes.

Unlike coconut, cactus has a berry undertone. The fruits are juiced and pureed and usually blended with a citrus concentrate. Think watermelon meets kiwi. Early research suggests a link between ingesting cactus flesh and a decrease in inflammation and blood glucose levels. Other studies have found that the fibrous pectin in the plant may lower diabetics’ need for insulin. It’s also used as a hangover helper in Mexico. The antioxidant found in prickly pear extract — betalains — has been shown to reduce symptoms of nausea and dry mouth. Or, you can use it to create the hangover. The fruity undertones of the water make it an extremely versatile base: Blend your Cosmopolitans with prickly pear cactus and aloe or mix in cactus water with tequila.

These days, the prickly pear juice can be found at most health food stores like Whole Foods. While its claim as a top superfood may just be another fleeting fad, it most definitely is a healthy alternative to sodas and sugar-heavy juices.

Best part? It contains half the sugar and calories of most coconut water brands.

We’re liking the sound of that.